Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and s......
During his two decades of selling, managing, building, and leading salespeople and companies in a variety of industries, Chuck Mache has learned that ......
This book helps to create a solid foundation for those who are in the technology sector. It allows the entrepreneur to understand more deeply the lega......
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an......
广告符号学是一门体现人文精神的社会科学，它努力以社会科学的精确分析深入到过去只有美学才涉足的艺术的灵感领域。 同时，广告符号学又是一门充满了现实关怀和实践理性态度的科学，它高度重视传播效果的分析和测量，强调为提高传播效益服务，通过对广告传播规律的揭示，实现传播过程中的趋利避害。...
《医药市场营销学》从市场营销学基本原理出发，结合医药商品的特殊性，密切联系我国医药行业实践，详细阐述了医药产品营销活动中的营销战略选择、营销环境分析、营销组合策略的制定等内容。 本书理论联系实际，既系统地介绍了医药市场营销学基本原理，又探讨了现实生活中常用的、国内外医药营销活动中科学的营销技巧，因......
本书主要包括：药品营销策略的制订，药品营销策略，万类霜天竞自由，药品营销模式种种，药品营销的技巧，讲道德、遵纪守法是营销技巧实施的基础等。...
《亚太广告精选赏析》不仅精选了亚太地区一些知名企业及品牌的广告，还选了一些在各类国际广告节和广告赛事上获奖的亚太地区优秀广告，逐个加以介绍，使读者在欣赏广告的同时，对其产生的背景和市场环境有更深刻的认识。本书在通过典型案例梳理广告脉络的同时，还对之进行精彩评点，通过各种广告形式展示亚太地区变幻的市场......
Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulation......
Being a successful salesperson isn't only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an inve......
Repo is a well-established financial instrument and a vital part of maintaining capital market liquidity and efficiency.Repo markets have experienced ......
“Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned s......
《全国普通高等专科教育药学类规划教材：医药市场营销学》根据全国普通高等专科教育药学类规划教材编写委员会关于教材编写的指导思想，针对医药营销相关专业的业务培养目标和21世纪专业人才培养的需要进行编写。并根据该领域多年的科研和教学实践，将医药市场的新特征融入本教材。以力图使学生和广大读者掌握市场营销的基......
