Packed with information and illustrated in colour throughout, The Ultimate history of Ferrari presents the complete Ferrari story. From Enzo Ferrari's......
Steven Landsburg's writings are living proof that economics need not be "the dismal science." Readers of The Armchair Economist and his columns in Sla......
On an unceasing quest to innovate and do more with tess, Toyota is dri-i ven by a phil.osophy that has made it one of the ten most profitabte companie......
“Am I the only guy in this country who's fed up with what's happening? Where the hell is our outrage? We should be screaming bloody murder. We've got ......
Move over Chips Ahoy; there's a new President's Choice in town.7he old days of packaging generic brands in plain white wrapping and black lettering......
The bestselling author of My Sister's Keeper and The Tenth Circle,Jodi Picoult pens her most riveting book yet, with a startling and poignant st......
Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many ......
In an unusual take on America's leadership crisis, Maccoby calls for a new kind of leader: collaborators rather than stern bureaucrats, who are able t......
The greatest managers in the world seem to have little in common.They differ in sex, age and race. They employ vastly different styles and focus on di......
Jim Cramer is the champion of the middle-class investor.Every night on Mad Money, he provides valuable information about stocks, steering investors aw......
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产业组织理论从企业竞争视角为行业研究提供了一个新的模式。本书将产业组织理论引入对保险业的分析，从产业组织理论的研究框架和我国保险业面临的问题着手，针对市场进入与退出、差异化竞争、纵向市场关系与垄断联盟等几个方面，提出了我国保险业的经营策略，并对保险业的产业组织政策、监管方式等进行了深入探讨，为我国保......
Negotiation is the process by which people resolve their differences. Whether those differences involve the purchase of a new automobile, a labor cont......
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there......
Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organi......
It s easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including al......
Today s CEOs are facing a major communications problem: They re getting shellacked by the media. And this is costing companies more than lost reputati......
内容简介 The European Union was put into place incrementally over fifty years, not by the citizens of the member states, but by the efforts of an intellec......
