| 作者简介： Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value. |
| Preface 1.Branding Leadership 2.The Case for Building a Leadership Brand 3.Creating a Leadership Brand Statement 4.Assessing Leaders Against the Brand 5.Investing in Leadership Brand 6.Measuring Return on Leadership Brand 7.Building Awareness for Leadership Brand 8.Preserving Leadership Brand 9.Implications for Personal Brand Appendix A.Criteria for a Firm Brand Appendix B.Firms with Branded Leadership Notes Index About the Authors |
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