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PRIVATE LABEL STRATEGY是谁把你的商品挤下货架？

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PRIVATE LABEL STRATEGY是谁把你的商品挤下货架？

最 低 价：￥238.40

定 价：￥298.00

作 者：NirmalyaKumar　著 著

出 版 社：Harvard Business School Press

出版时间：2001-12-1

I S B N：9781422101674

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    内容简介
    Move over Chips Ahoy; there's a　new President's Choice in town.7he old days of packaging　generic brands in plain white wrapping and black　lettering are long gone. As retailers have grabbed　power around the globe, they've transformed　private labels from price purchases into powerful　brands with their own cachet. As a result,once-powerful brand manufacturers like Nestle　and Procter & Gamble now find themselves　Competing for shelf space with their biggest　customers, like Tesco and Wal-Mart.
    　　With retailers and private labels continuing to gobble up valuable market share, you might think that brand manufacturers are already implementing competitive strategies. But instead they are still creating strategies based on outdated myths and assumptions about private labels. A ifferent approach is now essential if brand manufacturers want to stay in the game.

    作者简介

    目录
    Preface
    Acknowledgments
    ONE
    　Brands Under Attack from Private Labels
    PART ONE
    　Retailer Strategies Vis-a-Vis
    　Private Labels
    TWO
    　Competing on Price with Traditional Private Labels
    THREE
    　Competing on Qunlity with Premium Store Brands
    　Competing for the Rational Consumer　with Value Innovator Own Labels
    FIVE
    　Encircling Manufacturer Brands　with Retailer Brand Portfolios
    SIX
    　Creating Successful Private Labels is
    　About More Than Just Price
    SEVEN
    　Maximizing Retailer Profitability
    　Using Private Labels
    PART TWO
    　Manufacturer Strategies Vis-a-Vis
    　Private Labels
    EIGHT
    　Produce Private Labels for Greater Profits
    NINE
    　Partner Effectively to Craft
    　Win-Win Relationships
    ……

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