网上购物 货比三家
您现在的位置:快乐比价网 > 图书 > 经济管理 > 理财 > 商品详情

谈判结果/Negotiation Outcomes

分享到:
谈判结果/Negotiation Outcomes

最 低 价:¥45.00

定 价:¥85.00

作 者:HBSP 著

出 版 社:Oversea Publishing House

出版时间:2007-5-1

I S B N:9781422114766

商品详情

编辑推荐

内容简介

Negotiation is the process by which people resolve their differences. Whether those differences involve the purchase of a new automobile, a labor contract dispute, the terms of a sale, or a complex alliance between two companies, resolutions are typically sought through negotiations. This guide will help you prepare, conduct, and close a negotiation successfully.

作者简介

目录

Mentor's Message: Negotiating Skills Will Help Your Career
Negotiating Outcomes: The Basics
 Types of negotiations
  Distributive negotiation
  Integrative negotiation
  The negotiator's dilemma
 Multiphase and Multiparty Negotiations
  Multiphase negotiations
  Multiparty negotiations
 Four Key Concepts
  BATNA: The best alternative to a negotiated agreement
  The reservation price
  ZOPA: The zone of possible agreement
  Value creation through trades
 Nine Steps to a Deal
  Step 1: Determine satisfactory outcomes
  Step 2: Identify opportunities to create value
  Step 3: Identify your BATNA and reservation price
  Step 4: Improve your BATNA
  Step 5: Determine who has authority
  Step 6: Study the other side
  Step 7: Prepare for flexibility in the process
  Step 8: Gather objective criteria to establish fairness
  Step 9: Alter the process in your favor
 Negotiation Tactics
  Tactics for getting off to a good start
  Tactics for distributive negotiations
  Tactics for integrative negotiations
  Framing the solution
  Continual evaluation
 Barriers to Agreement
  Die-hard bargainers
  Lack of trust
  Potential saboteurs
  Differences in gender and culture
  Communication problems
 Cognitive Traps
  IrrationaI escalation
  Partisan perception
  Unreasonable expectations
  Overconfidence
  Unchecked emotions
 The Skills of Effective Negotiators
Tips and Tools
 Tools for Negotiating Outcomes
Test Yourself
Frequently Asked Questions
Key Terms
To Learn More
Sources for Negotiating Outcomes
Notes

商品评论(0条)

暂无评论!

您的浏览历史

loading 内容加载中,请稍后...