| Foreword by Kevin Roberts Backstory: One Million Ideas Introduction: In Search of Elegance PART 1: PRINCIPLES 1 The Art of Ingenuity Business meets art and science in an emergingview of work. 2 The Pursuit of Perfection Conventional wisdom forcing a choice betweensmall steps and big leaps misses the point. 3 The Rhythm of Fit What distinguishes great innovation is its ability to serve the changing needs of society. PART 2: PRACTICES 4 Let Learning Lead Learning and innovation go hand in hand, but learning comes first. 5 Learn to See Elegant solutions often come from customers-- get out more and live in their worM. 6 Design for Today Focus on clear and present needs, or your greatideas remain just that. 7 Think in Pictures Make your intentions visual--you'll surpriseyourself with the image. 8 Capture the Intangible The most compelling solutions are oftenperceptual and emotional. Leverage the Limits 9 Restraining forces rule--resource constraints can spur ingenuity. 10 Master the Tension Breakthrough thinking demands something tobreak through. 11 Run the Numbers Think for yourself--temper instinct with insight,focus on facts, and do the math. 12 Make Kaizen Mandatory Pursuing perfection requires great discipline--create a standard, follow it, and flnd a better way. 13 Keep It Lean Complexity kills scale it back, make it simple,and let it flow. PART 3: PROTOCOL 14 The Clamshell Strategy Management plays a key role in reeeasing thepower of front-line innovation. 15 The Elegant Solution A team in pursuit of the elegant solution tapsthe full formula in one session. AfterwordmWords of Encouragement Notes & Credits Acknowledgments Index |
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