| PART Ⅰ Planning and Decision Making CASE 1-1： TCLs New Industry Entry Strategy CASE 1-2： Why Enron Was Not Safe？ CASE 1-3： The Business Strategy of Kodak CASE 1-4： Forbearing "Sheep" vs. Ferocious "Wolf" CASE 1-5： The Leader of E-banking in China CASE 1-6： Souping Up Campbells CASE 1-7： Innovation, Product Development, and Entrepreneurship CASE 1-8： Not Just Toying Around CASE 1-9： Steve Case and AOL PART Ⅱ Control and Process CASE 2-1： How Will Anderson Wind Up Its Own Tragedy？ CASE 2-2： The Production System in Toyota Motor Company CASE 2-3： Mass Production Initiated by Henry Ford CASE 2-4： Fujitsu s Management Innovations CASE 2-5： Daewoo Group： a Shredded Legend CASE 2-6： Takkyubin： Efficient Manager CASE 2-7： Cbongqing Jialing Realizes Digital Logistic Management CASE 2-8： The Advertising Art of Brandy CASE 2-9： Would You Want to Work for Ron Edens... |
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