Praise for Accidental Branding "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!" --Diane K. Danielson, Top......
该书由中国台湾地区资深投资专家赵耀君所著，作者在保持全书理论系统性的同时更注重实效性，近似于一成功操盘手的总结之文，将大量的金融理论和市场交易规则寓于自己的投资实例之中，对于欲投资金融期货的普通投资者来说通俗易懂，不失为一本有关金融期货的速成教材。本书共计7章，其中投资心理与投资哲学一章更符合东亚投......
The secret key to unlocking our full potential-from Joe Vitale, high-profile contributor to The Secret The Key reveals the ultimate secret of attra......
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s busin......
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions t......
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in ......
By now you know that branding is not exclusively about business identity in the form of a logo or advertising. You might recognize the Nike brand fro......
Everything you need to know to get started using Google’s free productivity tools is right in these pages. With a section devoted to each application,......
Did you know you could teach from home and earn a six-figure salary? Thousands of people make a great living teaching online courses from home, and th......
Online communities like MySpace and YouTube are shaking up the business world and helping millions of people come together to share information and in......
Covers foreclosure rules and regs for all 50 states Minimize your risks and maximize your return, while assisting homeowners Want to buy and sell ......
The biggest, most important issue in the new business century isn't outsourcing or technology. The biggest issue facing your business, and every other......
Motivational Marketing reveals a new and powerful way to convince people to buy—and it doesn't take a massive marketing budget. It redefines marketing......
"The 10 Rules of Sam Walton is one of those books that should be read and regularly reread by . . . everyone—business-people, students, teachers, pare......
Most people think you can't be serious about your business and also be a good parent. Or, if you're a good parent, you have to let things slide at wor......
Some business books make success seem like a mystery that can only be unraveled by smooth-talking Harvard MBAs. The fact is, you can learn pretty much......
This book delivers new IMD insights on an emerging challenge - how to deal with overwhelming complexity. Global organizations face a complex decision-......
The Sentinel CEO takes a proactive look-from the perspective of top executives-at the ways business has changed since 9/11. Filled with in-depth inter......
In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable intro......
Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materi......
