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精明创业：企业家和公司如何通过启动在线社区赚钱 Smart Start-Ups

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最低价：￥180.80

定价：￥226.00

作者：DavidSilver 著著

出版社：John Wiley & Sons

出版时间：2007-8-1

I S B N：9780470107423

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精明创业：企业家和公司如何通过启动在线社区赚钱 Smart Start-Ups

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内容简介

　　Online communities like MySpace and YouTube are shaking up the business world and helping millions of people come together to share information and interests. These social networking sites rely on user-generated content to bring together millions of people from around the globe. User-generated data eliminates the cost of goods sold, resulting in huge cash flow potential on very little up-front investment. But, until now, very few people or corporations have been able to tap into that moneymaking potential.
　　In Smart Start-Ups, entrepreneur and angel investor David Silver reveals how social networking will change the face of business and create thousands of new millionaires over the next decade. More important, he shows entrepreneurs and corporations how to tap into this powerful trend using visionary business plans to build social networks that will make millions.
　　Most social networking sites allow members to join for free, relying on Web advertising for revenue. But in the future, networking sites will connect members of niche groups with each other. From Trekkies to knitting aficionados, those with particular interests will pay for the ability to come together and collaborate. Future networking sites won't be built on advertising revenue, but will rely instead on subscriber-based fees, tip jars, kudos, and wireless carrier fees for their revenue sources.
　　Using case studies of companies you might not have heard of yet—but will—Silver explains business plans and models for start-up online communities, showing how to produce value for members, attract more paying customers, and make it all work at a profit. You'll learn what's happening in social networking, who the major players are, and what makes them successful. Plus, you'll have all the tools you need to research, facilitate ideas, and develop a business model for your own profitable and unique social networking start-up. Plus, launching an online or mobile community is relatively inexpensive—as little as $300,000!
　　Online and mobile communities could represent the biggest area of economic growth and wealth creation in modern economic history—but only if smart entrepreneurs get in on the act and get serious about making them work. If you want to learn how to tap into the social and economic potential in this revolutionary new kind of business, Smart Start-Ups will show you the way.

作者简介

David Silver is the founder of the angel capital firm Santa Fe Capital Group and the author of thirty books on entrepreneurship and finance. For the past three decades, he has been funding high-tech start-up companies.

Preface　
Acknowledgments　
Chapter 1　Introduction　
Chapter 2　Collaborative Participation　
Chapter 3　Transfer of Control　
Chapter 4　The Function of Cooperation　
Chapter 5　Appear to Lack Money　
Chapter 6　Rules for Creating Successful Business Models　
Chapter 7　Raising Capital　
Chapter 8　How to Launch a New Product　
Chapter 9　Foreign Exchange Market　
Chapter 10　The Metaverse Arbitration Association　
Chapter 11　Rent a Judge　
Chapter 12　Publishing and Convention Management　
Chapter 13　Taking Back the Automobile Market　
Chapter 14　Mission Statement Rewriting　
Chapter 15　Mocketeering　
Chapter 16　Launching a New Hotel Chain Through an Online Community　
Chapter 17　Medical Research　
Chapter 18　Life Insurance　
Chapter 19　Replacing Advertising with Reputation Management　
Chapter 20　Community for Ardent Fans of College Sports　
Chapter 21　A Community of Art Dealers　
Chapter 22　A group Travel Community　
Chapter 23　Partnering with Giant Corporations　
Chapter 24　My ThirdPlace.com
Chapter 25　IllegitimatiNonCarborundum.com
Chapter 26　Reputation management　
Chapter 27　The Association of Mobile and Online Communities　
Bibliography　
Index　