最 低 价：￥22.10
定 价：￥28.00
作 者：布朗/Robert L. BrownAlan/布朗(Brown R.L.) 江春 导读 著
出 版 社：上海外语教育出版社
出版时间：2009-01
I S B N：754461054
| 姓名：布朗著 作者简介： 作品：《结构分析:经典方法与矩阵方法的统一(精装)》《法国丝绸》《国际商业计划书》《校园的天外来客(含CD光盘一张)--Black Cat有声名著阶梯阅读》《灿烂而血腥的阿兹特克文明/失落的文明(失落的文明)(Aztecs: Reign of Blood&Splendor)》《携手合作 - - 建立交情的谈判策略/实务谈判丛书》《新综合英语:教师用书(2A)(改编版)》《美索不达米亚:强有力的国王》《安第斯之谜:寻找黄金国》《罗马:帝国荣耀的回声》《机器人世界:机器人设计师辛希娅·布利泽尔》《语言项目中的测试与评价》《现代化:美国生活的变迁:1600～1865》《轻轻松松做简历(简历制作和求职实用指导手册第7版)/实用商务写作译丛》 姓名：Robert L. BrownAlan著 作者简介： 作品：《国际商业计划书》 姓名：布朗(Brown R.L.) 江春 导读著 作者简介： 作品：《国际商业计划书》 |
| global r&d organizational procedures although a global organization will generally have at least some small, centralized r&d office, the primary focus will usually be on the activities being carried out in the various foreign r&d departments and how the results of those activities can be applied in other parts of the organization. each r&d department should have a clear and concise goal and direction that can be supported by appropriate budgets and monitored through agreed upon standards and benchmarks. in most cases, these departments will have relatively shortterm projects, such as modification of products to suit local needs and customs and technical service. if appropriate, funds can also be allocated for the development of completely new products （i.e., different from those otherwise offered globally） to meet the needs of the local market and compliment the company's product line. planning and budgeting, which are important functions in strictly domestic r&d activities, beco 更多 |
| chapter 1: why write an international business plan.9 chapter 2: basic plan elements and variations chapter 3: building a plan: fundamental issues chapter 4: building a plan: global expansion issues chapter 5: assembling the working group chapter 6: plan section 1: introduction chapter 7: plan section 2: company background and description chapter 8: plan section 3: products and services chapter 9: plan section 4: manufacturing or methodology chapter 10: plan section 5: marketing chapter 11: plan section 6: management and organizational structure chapter 12: plan section 7: human resources chapter 更多 |
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