
| THE STRATEGIC MANAGEMENT PROCESS What Is Strategic Management? External and Internal Environmental Analysis Strategic Direction Business and Corporate Strategy Formulation Strategy Implementation and Control Strategic Restructuring Alternative Perspectives on Strategy Development Determinism Versus Enactment Deliberate Versus Emergent Strategy Formulation Stakeholder Analysis and Management The Resource-Based View of the Firm Ethics and Social Responsibility The Case for Going Global Key Points Summary References THE EXTERNAL ENVIRONMENT The Brcio-cultural Forces Economic Forces Technological Forces Political/Legal Forces The Task Environment Competitive Forces External Stakeholders and Environmental Uncertainty Partnering with External Stakeholders Strategic Groups Key Points Summary References THE INTERNAL ENVIRONMENT AND STRATEGIC DIRECTION The Internal Environment The Chief Executive Officer Boards of Directors and Agency Costs Employees and Culturd Internal Resources and Competitive Advantage Assessing Internal Strengths and Weaknesses Establishment of Strategic Direction Organizational Mission Business Definition Organizational Vision Purpose and Ethics …… BUSINESS STRATEGY CORPORATE STRATEGY STRATEGY IMPLEMENTATION STRATEGIC CONTROL AND RESTRUCTURING STRATEGIES IN AN INTERNATIONAL CONTEXT APPENDIX 1 PRERING A STRATEGIC ANALYSIS |
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