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Corporate strategy（MBA系列：公司战略--简装）(英文原版)

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出版时间：2004-1-1

I S B N：0071435387

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Corporate strategy（MBA系列：公司战略--简装）(英文原版)

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内容简介

Today's businesses have become more adept than ever at employing the essential strategies needed to succeed in light of intense competitive and financial pressures. The motivation for this has been straightforward: to maximize company performance. Managers and executives from all walks of life are called on to set corporate strategy, balance the needs of business units, allot resources, and evaluate all facets of the business and the organization. In Corporate Strategy, operations and strategy experts John Colley, Jacquie Doyle, and Robert Hardie, professors with the Darden Graduate School of Business MBA and executive education programs, share the fundamental information professionals need to stay competitive in today's internet-speed business world. After first laying the foundations of corporate and divisional strategy, the authors build on Darden's executive education course, "Corporate and Business Unit Strategies: Managing the Interfaces" to help managers and executives build the key skills needed to set goals and objectives and tackle strategic issues to improve the corporation and shareholder value. Recognizing the trend to divestitures and decentralized corporations, the a

作者简介

Preface
Acknowledgments
PART ONE CORPORATE STRATEGY
Chapter 1 Introduction to Corporate Strategy
Chapter 2 The Increasing Emphasis on Strategic Planning
Chapter 3 Strategy,the Old Economy,andthe New Economy
Chapter 4 The Strategic Planning Process
PART TWO THE STRATEGIC IMPORTANCE OF PRODUCTIVITY
Chapter 5 Productivity Improvement and Competitiveness
Chapter 6 Productivity Improvement in the Old and New Economies
Chapter 7 Productivity and Competitive Analysis
PART THREE ANALYTICAL TOOLS FOR THE STRATEGIST
Chapter 8 Residual Income,Corporate Capital Charges,and EVA
Chapter 9 Analytical Relationships Among Cash Flow,Growth,and Investment Goals
Chapter 10 The Valuation of Acquistions and Divestitures
PART FOUR STRATEGIC ISSUES AT THE CORPORATE LEVEL
Chapter 11 Strategic Issues for the Corporate Parent
Case 11A Pelican Corporation
Case 11A-1 Riviera Corporation
Case 11A-2 Foxbrook Corporation
Case 11A-3 Rugby Corporation
Case 11A-4 Raintree Corporation
Case 11A-5 Grove Corporation
Case 11A-6 Eastwood Corporation
Case 11A-7 Highfield Corporation
Case 11A-8 Lewis Corporation
Case 11A-9 Monument Corporation
Case 11A-10 Concord Corporation
PART FIVE STRATEGIC RESTRUCTURING FOR SHAREHOLDER VALUE
Chapter 12 The Restructured Pelican Corporation
Chapter 13 A Final Strategy for Pelican Corporation
Chapter 14 Final Thoughts
Bibliography
Index