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管理科学导论(英文版·第8版)

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管理科学导论(英文版·第8版)

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作 者:(美国)戴维 R. 安德森(David R.Anderson) 等

出 版 社:机械工业出版社

出版时间:1998-07-01

I S B N:9787111065555

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  其他版本请见: 《数据、模型与决策管理科学篇(英文版·原书第12版)(附赠光盘1张)》

内容简介

  《管理科学导论(英文版·第8版)》可以做教师的教学参考书,教师可以运用书中的原理与国情相结合,逐渐发展出有中国特色的MBA教材,它也可以做MBA学生的教科书,帮助学生掌握市场经济的原理与规律,以便分析、解决中国的实际问题。另外,所有具有英文阅读能力的企业界与经济界人士、对经济管理有兴趣的高校学生,都可以把它作为系统学习经济管理知识、了解市场经济的规范的学习材料,以便更好地理解经济管理问题,增长分析、处理经济管理问题的才干。

作者简介

目录

Chapter One Introduction
1.1 Problem Solving and Decision Making
1.2 Quantitative Analysis and Decision Making
1.3 Quantitative Analysis
Model Develipment
Data Preparation
Report Generation
A Note Regarding Implementation
1.4 Models of Cost ,Revenue , and Profit
Cost and Volume Models
Revenue and Volume Models
Prorit and Volume Models
Break Even Analysis
1.5 Management Science in Practice
Management Science Techniques
Methods Used Most Frequently
Summary
Glossary
Problems
Appendix 1.1 Spreadsheets for Management Science
Appendix 1.2 The Management Scientist Software Package
Management Science in Practice : Mead Corporation

Chapter two linear Programming: The Graphical Method
2.1 A Simple Maximization Problem
The Objective Fumction
The Constraints
Mathematical Statement of the Par ,Inc,Problem
2.2 Graphical Solution
A Note on Graphing Lines
Summary of the Graphical Solution Procedure for Maximixzation Problems
Slack Variables
2.3 Extreme Points and Optimal Solution
2.4 A Simple Minimization Problem
SAummary of the Graphical Solution Procedure for Maximixzation Problems
2.5 Special cases
Alternative Optimal Solutions
Infeashibility
Unbounded
2.6 Introduction to Sensitivity Analysis
2.7 Graphical Sensitivity Analysis
Objective Function Coefficients
Right Hand Sides
Summary
Glossary
Problems
Case Problem:Advertising Strategy
Case Problem:Production Strategy

Chapter There linear Programming : Formulation ,Computer Solution
3.1 Computer Solution of linear Programs
Interpretation of Computer Output
Simultaneous Changes
Interpretation of Conputer Output _A Second Example
Cautionary Note on the Interpretation of Dual Prices
3.2 More than Two Decision Variables
The Modified Par,Inc,Problem
The Bluegrass Farms Problem
Formulation of the Bluegrass Farms Problem
Computer Solution and Interpretation for the Bluegrass Farms Problem
3.3 Modeling
Guidelines for Model Formulation
Management Science in Action :An Optimal wood Procurement Policy
The Electronic Communications Problem
Computer Solution and Interpretation for the Electronic Communications Problem
Management Science in Action :Using Linear Programming for Traffic Comtrol
Summary
Glossary
Problems
Case Problem:Product Mix
Case Problem:Truck Leasing Strategy

Chapter Four Linear programming applications
Chapter Five linear programming : the simplex method
Chapter six simplex-based sensitivity analysis and duality
Chapter Seven transportation , assignment , and transshipment problems
Chapter Elght integer linear programming
Chapter Nine Netork Models
Chapter Ten Project Scheduling
Chapter Elever Inventory Models
Chapter Twelve Waiting Line Models
Chapter Thirteen Simulation
Chapter Fourteen Decisaion Analysis
Chapter Fifteen Multicriteria Decision Problems
Chapter Sixteen Forecvasting
Chapter Seventeen Markov Processes
Chapter Elghteen Dynamic Programming

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