商务英语函电

　　《商务英语函电》立足于启发式教学，突出“教、学、做”一体的理念，按国际贸易的各个环节构建教学内容。内容涉及商业书信的结构、建立业务关系、询盘发盘和还盘、成交、包装和装运、保险、支付方式、索赔和理赔等，共十一个教学单元。每个单元包括：情景设置、范例学习、写作指导、课后练习、常用表达法和实训内容。情景设置是为学习英文函电起到铺垫作用。每课的课文后附有围绕所学课文中的短语和表达方法，读者通过反复练习加以巩固。本教材的特色是每单元后面有实训练习，其中的很多材料来自外贸企业的真实案例，具有很强的实用性和综合性。《商务英语函电》最后还附上了商务函电模板，以便读者在学习和工作中参考。《商务英语函电》面向英语基础一般的读者，书本结构按照中文读者的思路展开，既是一本高职高专国际贸易、国际商务、商务英语等专业的教科书，也是一本对外经、外贸、外事及合资企业工作人员具有实用价值的工具书。

Chapter 1 The Introduction to Business Letter
Learning Objective
1.1 The Structure of a Business Letter
1.2 Styles of Layout
1.3 Envelope

Chapter 2 Establishing Business Relations
Learning Objective
Case 1
Case 2
Case 3

Chapter 3 Enquiry, Offer and Counter-offer
Learning Objective
Case 1
Case 2
Case 3
Case 4

Chapter 4 Enquires of and Amendment to L/C
Learning Objective
Case 1
Case 2
Case 3
Case 4

Chapter 5 Ways of Communication
Learning Objective
Case 1
Case 2
Case 3

Chapter 6 Sales Promotion
Learning Objective
Case 1
Case 2
Case 3

Chapter 7 Terms of Payment
Learning Objective
Case 1
Case 2
Case 3

Chapter 8 Packing
Learning Objective
Case 1
Case 2
Case 3

Chapter 9 Insurance
Learning Objective
Case 1
Case 2
Case 3

Chapter 10 Shipment
Chapter 11 Claims & Settlements
Appendix 1 Key to the Exercises
Appendix 2 Business English Correspondence Common Template