| 《全国应用型本科商务英语系列规划教材：商务英语函电》教材的写作特点为：一、将新的商务英语研究成果吸收渗透到教材中；二、强调能力培养，加大技能训练的比重；三、注重语言应用能力的训练，突出相关技巧的指导，尤其是写作能力的指导：四、强调词汇学习的重要性，尤其是商务英语专业词汇的学习，贯穿于整个商务英语函电教学中；五、注重国际商务知识的渗透，将国际贸易基础知识适量加入教材当中，有助于学生对本课程的学习；六、在编写体例上，探索模块教学，便于学生理清教材的知识体系，迅速、系统、牢固地掌握知识；七、强调任务型教学、多媒体教学、启发式教学在本课程当中的运用（本教材配有多媒体课件，使用本教材的教师可登陆；八、注重教材的实用性，强调应用型学生的培养；九、倡导教师的课堂教学与学生的自主学习相结合；十、本教材的使用方便，课后的练习题答案可在网上自行下载，便于自学。 |
| Unit One Business Letter-Writing and Its Layout Part One： Teaching Aims and Requirements Part Two： Study of Business Letter-Writing Part Three： Notes Part Four： Exercises Unit Two Faxes and E-mails Part One： Teaching Aims and Requirements Part Two： Study of Fax Part Three： Study of E-mail Part Four： Notes Part Five： Exercises Unit Three Establishing Business Relations Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Four Enquiries and Replies Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Five Offers and Counteroffers Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Six Letters of Ordering Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Seven Terms of Payment Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Eight Shipment Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Nine Insurance Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Ten Complaints and Adjustments Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Eleven Sales Letters Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Letters Part Four： Associative Thinking Part Five： Exercises Unit Twelve Common Business Documentation Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Commercial Invoice Part Four： Associative Thinking Part Five： Exercises Unit Thirteen Contract Part One： Teaching Aims and Requirements Part Two： Study of Background Knowledge Part Three： Study of Sample Contract Part Four： Associative Thinking Part Five： Exercises Bibliography |
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