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商务英语函电

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商务英语函电

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作 者:黄荔青 主编

出 版 社:厦门大学出版社

出版时间:2011 年2月

I S B N:9787561535738

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  • 商务英语函电
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  • 商务英语函电
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       《商务英语函电》:高职高专现代服务业系列教材·商务英语系列

    内容简介

    高职教育作为我国高等教育的全新组成部分,如何确立培养目标来适应时代要求,培养高素质的技能型人才,已经成为人们关心的问题。教材作为教育系统的软件,它不仅反映着社会发展的要求,在某种程度上还直接决定着受教育者的培养质量。因此,目前国内外都非常注意教材的开发和建设。为了适应高职高专国际经济与贸易、商务英语等专业外贸函电教学的需要,我们组织省内部分高职高专院校的教师、企业人士编写了高职高专现代服务业商务英语系列教材中的“商务英语函电”教材。
      为了使教材编写适应高职教育的特点以及时代发展的要求,我们在编写过程中尽量把最新的内容吸收到教材中来,充分体现高职高专教材“以能力为本位、以应用为目的、以学生为主体的特点”。内容上突出了“能力培养”‘和“创新教育”,例如:本书的章节按照外贸业务流程编排,使学生通过学习很快掌握知识,熟悉外贸进出口工作的整个过程。
      作为高职高专教材,为了方便教学和学生自主学习,每个章节前都有外贸业务简介和岗位要求,每个章节所选用信函中的重点、难点和例句都加有英汉注释,除了课后的词汇练习、句子结构练习和信函翻译、撰写练习,我们还在每个章节后面选用了外贸业务的各种单据和实训材料供学生操练,本书还配有习题答案。

    作者简介

    目录

    前言
    chater ⅰ structure and format of business letters
    chater ⅱ establishing business relations
     brief introduction
     lesson l develoing client base 
     lesson 2 request for establishment of business relations
      (a)a letter from an imorter
      (b)a rely to the above
     lesson 3 transferring business relations 
     lesson 4 credit enquiries 
      (a)credit enquiries 
      (b)a rely to the above
     skill training for establishing business relations
    chater ⅲ enquiriesoffers and counteroffers
     bfief introduction
     lesson 5 first enquiry
      (a)a first enquiry 
      (b)a rely to the above letter
     lesson 6 secific enquiry 
      (a)a secific enquiry
    .  (b)a rely to the secific enquiry
     lesson 7 0ffers
      (a)a firm offer for men,s shirts and men,s jackets 
      (b)a non-firm offer for tablecloths
     lesson 8 counter0ffers 
      (a)asking for rice reduction
      (b)declining counter-offer
      (c)acceting counter-offer
     skill training for enquiries,offers and counter-offers 
    chater ⅳ orders 
     brief introduction
     lesson 9 an order 
      (a)an order for evening wear 
      (b)a rely 
     lesson l0 declining an order
      (a)declining an order
      (b)offering substitutes
     lesson ll conclusion of business 
      (a)sending an s/c 
      (b)counter-signature
     sbu training for orders
    chater ⅴ ayment 
     brief introduction
     lesson l2 asking for d/ ayment 
     lesson l3 d/ ayment
      (a)declining d/ ayment
      (b)acceting d/ ayment
     lesson l4 ayment 
      (a)asking for ayment
      (b)demanding overdue ayment
     skjll training for ayment
    chater ⅵ l/c establishmentextension and amendment 
     brief introducfion
     lesson l5 establishment of l/c
      (a)urging establishment of l/c
      (b)a rely 
     lesson l6 asking for extension of the l/c
     lesson l7 asking for amendment to the l/c
     sbu training for l/c establishmentextension and amendment
    chater ⅶ acking and shiment
     brief introduction 
     lesson l8 acking requirements 
     lesson l9 changing acking requirement 
     lesson 20 shiment 
      (a)urging shiment 
      (b)a rely
     lesson 21 transshiment and artial shiments
      (a)asking for transshiment and artial shiments
      (b)a rely
     lesson 22 information on container service
     skill training for acking and shiment
    chater ⅷ insurance 
     bfief introducuon 
     lesson 23 about insurance 
     lesson 24 insurance advising 
      (a)insurance advising(1)
      (b)insurance advising(2)
     lesson 25 coveting insurance and insurance clause 
      (a)oen olicy 
      (b)insurance clause 
     skill training for insurance 
    chater ⅸ claims
     bfief introduction 
     lesson 26 claims 
      (a)the claim for short-shiment
      (b)declining the claim
     lesson 27 claim for oor acking 
     lesson 28 claim for short-delivery 
     skill training for claims 
    chater ⅹ agency 
     bfief introduction 
     lesson 29 sole agency
      (a)alications for sole agency 
      (b)an unfavorable rely
     lesson 30 a favorable rely to the request for sole agency
     lesson 31 sole agency agreement 
     skill training for agency
    aendix some useful documents
    references

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