| 《工商管理英语教程(第2版)》为普通高等教育“十一五”国家级规划教材，新世纪专业英语系列教材之一。 |
| Unit 1 What is a Manager?Additional reading What is Management?Unit 2 Levels of ManagementAdditional reading What It Takes to Be a Great ManagerUnit 3 Management-a Dynamic ProcessAdditional reading A Chaging Workforce:Older and More DiverseUnit 4 Ten Principles of Economics (Part Ⅰ)Additional reading Supply and DemandUnit 5 Ten Principles of Economics(Part Ⅱ)Additional reading National Income AccountsUnit 6 PlanningAdditional reading Overview of Goals and PlansUnit 7 OrganizingAdditional reading DepartmentlizationUnit 8 Leading(Part Ⅰ)Additional reading reading Leading(Part Ⅱ)Unit 9 The Basic Structure and Objectives of the Control ProcessAdditional reading Budget and financial ControlsUnit 10 The Business PresentationAdditional reading Types of Presentations and Five Propositions about PresentationsUnit 11 Forms of Business EnterpriseAdditional reading Categorize a Company by Industry SectorUnit 12 The Role of Services in an EconomyAdditional reading Management ChallengesUnit 13 The World of RetailingAdditional reading Developing a Retail StrategyUnit 14 The Role of Marketing Research in Decision MakingAdditional reading The Nature of MarketingUnit 15 Human Resource Management and Competitive AdvantageAdditional reading The Industrial Relations SystemUnit 16 Entrepreneurs:The Energizers of Small businessAdditional reading Characteristics of EntrepreneursUnit 17 Business EthicsAdditional reading Manifestations of Ethical DilemmasUnit 18 The Job InterviewAdditional reading Preparing Your ResumeAppendix Ⅰ Reference Translation of the Main TextsAppendix Ⅱ Key to the ExercisesAppendix Ⅲ TapescriptsAppendix Ⅳ Glossary |
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