| 《国际商务英语》：普通高等教育“十一五”规划教材，高等院校国际贸易类教材系列 |
| chapter 1 international trade section a introduction section b barriers to international trade section c the world trade organization chapter 2 international marketing section a introduction section b the product life cycle section c the pricing process chapter 3 international law and practices section a introduction section b introduction to the law of wto section c international chamber of commerce chapter4 international tourism section a introduction section b tourism can play a key role in stimulus programs section c the international tourism partnership chapter5 internationaitransportation section a introduction section b functions of transportation section c the international transportation management association" chapter 6 international business writing section a introduction section b writing principles of the business letter section c letters for establishing business relations chapter 7 contract section a introduction section b some circumstances of setting a contract section c contractual theory chapter8 internationaitendering section a introduction section b bidding section c legal liability chapter 9 international investment section a introduction section b investment risk section c investment management chapter 10 international monetary system section a introduction section b international monetary fund section c the european monetary system chapter 11 electronic commerce section a introduction section b introduction of credit cards section c the main instruments of electronic commerce chapter 12 international banking business section a introduction section b risk management section c balance sheet 附录一 常用商务英语名词缩略语及其英汉对照 附录二 常用贸易术语英汉对照 附录三 参考译文 附录四 习题参考答案 参考文献 |
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