| 《商务知识导读(英文版)》：新基点全国高等院校商务英语专业本科系列规划教材·商务知识子系列 |
| 王燕希，对外经济贸易大学商务英语系副教授，曾赴美研修、多年来一直从事商务英语的教学工作。研究范围有商务联系学、商务修辞、广告营销等．发表过不少有关论文。主要作品有《实用商务英语写作大全一本通》、《广告英语》、《融入美国——最新美国口语》、《商务沟通》、《商贸英语》等。 |
| unit one the foundations of business chapter one wants and needs chapter two economic resources and systems chapter three economic activity and business cycle chapter four business ethics and social responsibility unit two owning and operating a business chapter five entrepreneurship and small business chapter six business ownership and operations chapter seven organizational structures chapter eight leadership in management unit three managing resources chapter nine human resources management chapter ten culture and diversity in business chapter eleven managing business finances unit four groups affecting business chapter twelve the role of government in business chapter thirteen money and financial institutions chapter fourteen international financial organizations unit five marketing in today's world chapter fifteen what is marketing chapter sixteen advertising in business unit six accounting & financing chapter seventeen checking accounts chapter eighteen savings accounts chapter nineteen investing in stocks unit seven international trade chapter twenty international trade chapter twenty-one international business contracts |
内容加载中，请稍后...
商品评论（0条）