| UNIT 1 Economic Reform 经济改革Text A RebalancingThe EconomyText B Economist: Post-Olympic Economic Downturn Highly Unlikely in China"UNIT 2 Economics 经济学Text A Market EconomyText B Rapid GrowthTo Sustain 20 YearsUNIT 3 WTO 世界贸易组织Text A WTO-A General IntroductionText B Principles ofTheTrading SystemUNIT 4 InternationalTrade 国际贸易Text A General IntroductionTo InternationalTradeText B Multinational CorporationUNIT 5 Marketing 营销Text A The Marketing ConceptText B The Product Life CycleUNIT 6 Finance 金融Text A International FinanceText B The World BankUNIT 7 Insurance 保险Text A History of InsuranceText B Types of InsuranceUNIT 8 Shares, Stocks and Stock Market 股份、股票与股市Text A Lessons fromThe 1987 CrashText B StockUNIT 9 Investment 投资TextA Investment BasicsText B InvestmentUNIT 10 Business Management 商务管理Text A HowTo Build a WinningTeamText B You HaveTo MakeThem LoveTheir JobsUNIT 11 Advertising 广告Text A AdvertisingText B Media Selection for AdvertisementsUNIT 12 Corporate Culture 企业文化Text A AMD Culture MotivatesThe WorldText B Corporate CultureUNIT 13 Business Negotiation 商务谈判Text A LearnThe Basics of Business NegotiationText B TipsTo Successful Business NegotiationUNIT 14 Foreign Exchange 外汇Text A Foreign ExchangeText B SpotTransactions and ForwardTransactionsUNIT 15 Intellectual Property 知识产权Text A Protect Your Intellectual Property RightsText B China's IPR RegimeUNIT 16 Business Contract 商务合同Text A Essentials of Making a Business Contract:The galTies That BindText B IsThis a "Business" Contract?GLOSSARY |
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