| 1 A Overview of E-commerce 1.1 Introduction to Electric Commerce 1.2 The Development of Electronic Commerce 1.3 The Dot-Corn Boom, Bust, and Rebith 1.4 The Second Wave of Electronic Commerce 1.5 Case: Amazon.corn 阅读材料：电子商务英语词的特点 2 Internet and WWW 2.1 The Intemet and the World Wide Web 2.2 Packet-switched Networks 2.3 Intemet Protocols 2.4 Markup Languages and the Web 2.5 Intranets and Extranets 2.6 Intemet Connection Options 阅读材料：商务英语电子邮件的写作 3 Selling on the Web 3.1 Revenue Models 3.2 Can Google Crack the Mobile Advertising Nut 阅读材料：“创新组合”词汇的翻译 4 Marketing on the Web 4.1 Web Marketing Strategies 4.2 Advertising on the Web 4.3 E-mail Marketing 4.4 Online Ad Targeting: From Maximize to Optimize 4.5 If You Don't Have Customers' Trust, You Won't Get 'Iheir Money 4.6 Making Online Shopping More Social 阅读材料：电子商务英语的记忆方法 5 E-commerce Web Site Design Models 5.1 Introduction 5.2 Background 5.3 Web Site Design Strategy 5.4 E-commerce Web Site Design Models 5.5 Summary 阅读材料：电子商务专门用途英语的语言特点及汉译技巧 6 Web Site Design Approach 6.1 Introduction 6.2 Literature Review 6.3 Methodology 6.4 Conclusions 阅读材料：电子商务英语写作中的语气分析 7 Onsale Company 7.10male Introduction 7.2 Company Background …… 8 Dell Online 9 The Environment of Electoric Commerce 10 Electronic Commerce Secruity 11 Payment Systems for Electronic Commerce 12 Planning for Electronic Commerce 参考文献 |
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