| 本教材的特点是简明、易懂、实用，将商务谈判与英语学习有机结合起来，可作高等院校商务英语专业学生商务英语谈判课程教材，还可供外贸工作人员、商务管理人员、外企人员以及准备参加BEC和各类商务英语考试的广大考生自学使用。本书旨在帮助掌握商务谈判的基本用语，了解商务谈判活动背景及常识，熟悉各种商务谈判活动，程序变换，扩充商务知识，扩大专业词汇，训练谈判基本技巧及提高谈判能力和商务谈判分析处理能力。 |
| Chapter 1 An Introduction of Business Negotiation Chapter 2 Pre-negotiation 1 Meeting Foreign Businessmen Chapter 3 Pre-negotiation 2 Receiving Foreign Businessmen Chapter 4 Pre-negotiation 3 Establishing Business Relations Chapter 5 At the Negotiation 1 Enquiry and Offer Chanter 6 At the Negotiation 2 On Price Chapter 7 At the Negotiation 3 On Payment Terms Chapter 8 At the Negotiation 4 Complaints and Claims Chapter 9 At the Negotiation 5 Shipment Chapter 10 Post-negotiation Contract Chapter 11 International Tender or Bid Chapter 12 Investment 课文参考译文 练习参考答案 商务谈判礼仪的基本原则 参考文献 |
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