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外贸英语函电(第二版)

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外贸英语函电(第二版)

最 低 价:¥27.70

定 价:¥35.00

作 者:葛萍

出 版 社:复旦大学出版社

出版时间:2010-1-1

I S B N:9787309072778

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《外贸英语函电(第2版)》是在编委会精心策划、总结过去教材建设经验的基础上,借鉴国内外同类经验做法,经过反复研究论证推出的,具有“新、特、实、强”等特点。设计思路新颖,强调学以致用,突出“以学生为中心”的思想;力求创新写作体例和研究分析方法:观点内容着力体现前瞻性、动态性,并做到深度和广度适宜:课程体系体现涉外经济类专业特点,采用中文和英语相结合的办法,凸显双语教学特色:注重实践性、实用性、可操作性。编写教师阵容庞大,教学经验丰富,研究能力强。

内容简介

《外贸英语函电》 (第二版)依据国际贸易通行惯例,就商务书信格式、商务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电子信函以及贸易形式等14个方面进行商务英语信函应用能力的讲述。修订后的教材体例安排新颖,语言简洁规范,通过大量的技能训练把基础英语技能和外贸英语知识有机地结合起来,使学生具备较强的撰写国际商务英语书信的能力,实用性、针对性更强。
本书适合作为国际经济贸易、国际商务英语等专业的本科、高职高专,以及成人教育的教学用书,也可作为公司、企业在第一线处理商务信息的人士参考使用。

作者简介

目录

unit one layout of business letters
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit two establishing business relations
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit three enquiries and replies
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit four offers and counter-offers
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit five sales promotion
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit six orders and acknowledgements
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit seven packing
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit eight transportation
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit nine terms of payment
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit ten insurance
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit eleven agencies
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 
unit twelve complaints and adjustments
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
unit thirteen electronic correspondence
 specimen telex
 specimen fax
 specimen e-mail
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
unit fourteen forms of trade
 specimen letters
 vocabulary
 phrases and expressions
 notes
 related words and phrases
 reference expressions
 words and phrases power development
 exercises
 appendix
 1. glossary
 2. phrases and expressions
 3. notes
 4. related words and phrases
 5. key to exercises
 reference books

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