| 本书作者理查德·霍杰茨是国际管理学界著名学者，其代表作InternationalManagement影响深远，至今仍是亚马逊网上书店五星级图书。本书涵盖了全球化、战略规划与执行、进入策略与组织结构、政治风险、政府关系与联盟及管理决策与控制等内容。本书的特点是：将一般的管理理论应用到全球大环境，环境的改变使理论应用也呈现出新的特点与指导价值；囊括了世界重要的
发达国家及经济发展热点地区的经济环境特点，资料新颖，可读性强。本书适合MBA学生、跨国咨询人士以及国际管理专业的大学生、研究生阅读，也适合走向国际市场的企业管理人员参阅。 |
| CHAPTER 1 Globalization and Worldwide DeandUe velopments Objectives of the Chapter The WORLD of BusinessWeek：Software Introduction Globalization and Internationalization Globalization，Antiglobalization,and Global Pressures Global and Regional Integration Trends in Internatmhal Investment and Trade Economic Performance and Issues of the Major Regions NORTH America South America Europe Asia Other Developing and Emerging Countries The World of BusinessWeeK——Revisited Summary of Key Points KeyTerms Review and Discussion Questions Answers to the In-Chapter Quiz Internet Exercise：Franchise Opportunities at McDonald‘s In the International Spotlight：India You Be the International Management Consultant Here Comes the Competition CHAPTER 2 Strategy Formulation and Imple mentation objECTIVEA of the Chapter he Wbdd of BusinessWeeka Ford Learns the LeSSollS Of Luxury Strategic Management The Growing Needfb，Strateg@Management Benefits ofStrategic Plannin Approaches to Formulating and Implementing Strategy Global vs Regional Strategies thee Basic Steps in Formulating Strategy Environmental Scannin Internal Resource Analysis Goal Settingfor Strategy Formulation Strategy Implementation Location Considerations for Implementation The Role of the FunctionalAreas in Implementation Specialized Strategies Strategies for Emerging Markets Entrepreneurial Strategy and New Ventures The World of Business WeekmRevisited Summary of Key Points KeyTerms Review and Discussion Questions Intemet Exercise：Dropping In on Dell Computer In the International Spotlight：Poland You Be the International Management Consultant：Go East，YOUng People,Go East CHAPTER 3 Entry strategies and organizational stuctures CHAPTER 4 Managing political risk,government relations,and alliances CHAPTER 5 Management decision and control Endotes Glossary |
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