| 本书为湖北省教育厅社会科学研究“十五”规划项目“情感因素在商务英语教学中的研究”成果之一。 本书作者长期进行英语教学和剑桥商务英语等级考试辅导，并有一定的国际商务实践经验。在本书编写过程中，针对在信息化和全球化时代商务和政务活动的特点，增加了当代商务活动中频繁使用的文体(如备忘、广告、报告、合同和协议及图表等)，对其做了专章介绍和训练设计；与传统的商务电函教材或参考书不同的是，该书对一些在互联网时代已不广泛使用的文体写作训练(如电报、电传等)不再作介绍。 本书提供了大量实例供读者参考讨论，技巧训练设计新颖、可操作性强，编排上有利于课堂教学和自学。全书共有十章，分为两大部分：第一部分信函和应用文写作训练(第一章至第六章)，包括了备忘、商贸常用信函、求职相关信函及通知和告示类写作。第二部分商务专业写作(第七章至第十章)，包括了广告、报告、协议和合同及常用图表的写作。 |
| Chapter One Memo Writing & E-mail Writing Activity 1 What Is a Memo？ Activity 2 What a Memo Is Like？ Activity 3 How to Write a Memo？ Activity 4 How to Write E-mail with Efficiency？ Chapter Two Business Correspondence Writing ( I ) (Relation Establishing) Activity 1 Style & Format of Business Letter Activity 2 Enquiry & Reply Activity 3 Order & Acknowledgement Chapter Three Business Correspondence Writing ( Ⅱ ) ( Payment Demands & Payment) Activity 1 How to Get Payment Settled？ Activity 2 Get Payment Settled Chapter Four Business Correspondence (Ⅲ) ( Problem Solving) Activity 1 Complaint Making Activity 2 Reply to Complaint Chapter Five Career Activity 1 How to Write an Effective Resume？ Activity 2 How to Write a Job Application？ Activity 3 Job-Wanted Activity 4 Letters of Recommendations Chapter Six Practical Writing( Notices & Social Letters) Activity 1 Notices & Public Signs Activity 2 General Introduction of Social Letters Activity 3 Common Social Letters Chapter Seven Advertisement Writing Activity 1 General Idea of a Copy Activity 2 How to Draw a Copy？ Activity 3 Write a Copy Now Chapter Eight Business Report Writing Activity 1 What Is a Business Report？ Activity 2 What a Report Is Made of？ Activity 3 How to Write a Routine Report？ Activity 4 How to Write an Investigation Report？ Activity 5 How to Write a Feasibility Report？ Chapter Nine Business Contract/Agreement Writing Activity 1 General Idea About Agreement/Contract Activity 2 Basic Provisions for Agreement/Contract Activity 3 How to Write a Contract？ Activity 4 Supplementary Reference for Contract /Agreement Writing Chapter Ten Graphs and Diagrams Activity 1 Bar Chart Activity 2 Pie Chart Activity 3 Linary Chart Activity 4 Other Diagrams 附录1 常用国际贸易词汇术语 附录2 常用商务文案英语缩略语 附录3 参考答案 参考文献 |
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