| 第一章 基础商务会话 Basic Business Conversation? Unit 1 Establishing Trade Relation?建立贸易关系?? Unit 2 Talking about Company?公司介绍?? Ⅰ? Company History and Organization?公司历史及组织规模?? Ⅱ? On Working Range, Market and ?Distribution System?公司经营范围，市场及销售体制?? Unit 3 Visiting Factories 参观工厂?? Ⅰ. Welcome to Our Factory?欢迎来到我们工厂?? Ⅱ. About the Departments?关于各部门?? Ⅲ. After Visiting 参观后?? Unit 4 Talking about Products 产品推荐?? Ⅰ. About Quality and Usage? 关于质量和使用方法?? Ⅱ. About Circulation and Profits?流通及利润?? Ⅲ. Offering Reference Material on Product ?and Samples?提供产品参考资料及样品?? Unit 5 Market Research 市场调研?? Ⅰ. Inquiring the Market Situation?询问市场状况?? Ⅱ. Survey 调研?? Unit 6 Advertisement 广告?? Ⅰ. Advertising Media 广告媒介?? Ⅱ. Cost 费用?? Ⅲ. Content of Advertisement?广告内容?? Ⅳ. Result 效果?? Unit 7 Sales Promotion 促销?? Ⅰ. New Product 新产品?? Ⅱ. Offering Choice 提供选择?? Ⅲ. Developing the Market & Enlarging the Scale?开拓市场，扩大规模?? Unit 8 Going to the Fair 展销会?? Ⅰ. Preparation 准备?? Ⅱ. During the Fair 展示会期间??? 第二章 外贸实务会话?Practical Trading Conversation ? |
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