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Managing Health Programs and Projects管理保健计划与项目

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Managing Health Programs and Projects管理保健计划与项目

最 低 价:¥447.30

定 价:¥497.00

作 者:Beaufort B., Jr. Longest 著

出 版 社:

出版时间:2004-7-1

I S B N:9780787971854

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内容简介

This essential resource shows how to effectively organize, implement, and evaluate health programs and projects. Managing Health Programs and Projects clearly defines and describes the work of managers in health programs and projects. The book explores the decision-making process, defines the process of communicating, probes the fundamentals of program planning, explains budgeting, covers staffing for programs and projects, and explains how leaders motivate participants in health programs and projects.
  作者简介:
  Beaufort B. Longest Jr. is M. Allen Pond Professor of Health Policy and Management in the Department of Health Policy and Management in the Graduate School of Public Health at the University of Pittsburgh. He also holds a secondary appointment as professor of business administration in the Katz Graduate School of Business, and is director of the University of Pittsburgh’s Health Policy Institute.

作者简介

目录

Figures, Tables, and Exhibits
Preface
The Author
1 Management Work
 Health and Health Determinants
 Health Programs and Pro~cts as Logic Models and as Organizations
 Program and Proiect Management
 The Work of Managers: Activities and Roles
 Managing Programs and Proiects Ethically
 Managers and the Success of Programs and Proiects
 Summary
 Chapter Review Questions
 Appendix A: Example of a Health Program
 Connecting Lifestyle and Health: A Grassroots Program Reaches Out to a
 Specific Community Group
 Appendix B: Example of a Health Project
 National Standards for Culturally and Linguistically Appropriate Services in
 Health Care
2 Strategizing the Future
 Conducting a Situational Analysis
 Reconsidering and Revising the Logic Model
 Developing Operational Plans to Accomplish Desired Results
 Assessing Progress and Controlling Performance
 The Link Between Strategizing and the Performance of Programs and
 Projects
 Business Plans
 Planning for Interventions Undertaken by Programs and Projects
 Summary
 Chapter Review Questions
3 Designing for Effectiveness
 Designing Logic Models
 Designing the Processes Component of Logic Models
 Creating Organization Designs
 Key Concepts in Organization Design
Application of the Key Organization Design Concepts
 Informal Aspects of Organization Designs
 Summary
Chapter Review Questions
4 Legding to Accomplish Desired Results
5 Making Good Management Decisions
6 Communicating for Understanding
7 Managing Quality-Totally
8 Commercial and Social Marketing
Epilogue
References
Index

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