| Signs, using either words or visuals, are emblems for traditional Chinese shops and trades. Signs were made of inscribed boards, couplets, plates or posts written with the names of the shops. Either hung on the upper part of the doors, pillars or walls of shops, or fixed on the ground outside or on the counters inside shops, they were a part of the features of shops. In addition to inscribed words, some signboards were marked with designs and drawings. The choice of the form of the signboard was determined by the line Of business, scale and facade style of the shop. A juxtaposition of several forms could be used, or simply one or two forms. No rules were ever fixed concerning the use of signs. As symbols of shops, and trades ,signboards and flags have their own peculiar Chinese'flavor and are part of a long-standing and well.established tradition. With paintings :and photographs of scenes of business premises, workshops and fairs, this book presents nearly a hundred types of signboards prevalent in Chinese commercial districts at the turn of the 19th and 20th centuries. The purpose of this collection is to resurrect the market setting and street scenes of bygone days. The descriptions in thebook will give readers a glimpse of the emergence and evolutlon of Chinese signboards and the folk culture imbued in them, as well as the personages, events and business conditions in those earlier days. |
| 5/Preface 16/Wine-shop banner 19/Wine and food shop 21/Sign of a wine and food restaurant 22/Sign for an ordinary eatery 24/Flour shop sign 26/Sign for a cut-noodle shop 27/Sign for a steamed-bun shop 28/Rice shop sign 30/ Teashop sign 32/Sign for a milk-tea shop 34/Sign for a sesame-oil shop 37/Ginger shop sign 38/Vinegar shop sign 40/Sign for a bamboo-shoot shop 42/Butcher shop sign 44/Pudding shop sign 46/Pastry shop sign 49/Sign for sweet dumpling shops 50/Sign for a vermicelli workshop 52/Sign for a betel shop 53/Sign for a Jadite-inlaid jewelry workshop 54/Sign for a ]ewel store 56/Sign for a costume-jewelry shop 57/Sign for a plait-string shop 58/Sign for a horsetail bun shop 59/Wig store sign 61/Hat shop sign 64/Sign for an official-rank feather shop 66/Sign for a used-clothing shop 68/Sign for a shoe store 70/Sign for a sole workshop 72/Sign for a vamp cloth shop 73/Wooden sole shop 74/Sock shop sign 76/Sign for knitting-yarn shop 78/Tailor's shop sign 79/Sign for a hemp thread and rope shop 80/Sign for a cotton shop 82/Pipeshop's sign 85/Felt shop sign 86/Brassware shop sign 88/Sign for a silver-bowl shop 89/Tinware shop sign 90/Bellows shop sign 92/Barrel shop sign 93/Steamer shop sign 94/Sign for hanging-mirror shops 95/Signs for glass-bead shops 96/Mat shop sign 97/Signjor leather shops 98/Sign for coarse-paper shops 99/Sign for oilcloth shops 100/Paint shop sign 102 / Blanket shop sign 103/Sign for an ox-horn workshop 104/Knife shop sign 106/Needle shop sign 108/Towel shop sign 109/Soap shop sign 110/Lantern shop sign 111/Lamp-wick shop sign 112/Candle shop sign 114/Drum shop sign 116/Sign for a musical instrument shop 118/Sign for a Chinese percussion instrument shop 119/Sign for ponytail-hair shops 120/Glaze workshop sign 121/Sign for soldiers' sword shop 122/Slingshot shop sign 124/Signs for official carriage shops 125/Sign for fodder shops 126/Sign for a horse-outfitting shop 128/Signs for leather-whip shops 129/Foundry sign 130/Gold shop sign 132/Sign for old-style Chinese private banks 134/Pawnshop sign 136/Chinese apothecary sign 139/Sign for medicated-alcohol shops 140/Signs for eye medication shops 142/Tobacconist's sign 144/Snuff shop sign 146/Midwife's sign 148/Barber's trade sign 149/Bathhouse sign 150/Inn sign 151/Shroud shop sign 152/Signjor a funeral-clothes shop 154/Pigment shop sign 156/Signs for picture-mounting shops 158/Artist's studio sign |
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