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健康护理计划Business Planning for Healthcare Management

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健康护理计划Business Planning for Healthcare Management

最 低 价:¥187.50

定 价:¥375.00

作 者:Semple 著

出 版 社:Oversea Publishing House

出版时间:2000-9-1

I S B N:9780335206476

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内容简介

Praise for the first edition:
  "The book's major strength is that it allows the author, Carolyn Semple Piggot, to use a very accessible style, without a great burden of academic theory or case studies. What theory it does contain is expertly used to provide a rationale for the service she cites...The book is an excellent tool for any clinician or junior manager to prepare a business plan. Both would gain knowledge and understanding without excessive effort." Health Service Journal.
  The revised and updated edition of this bestselling book is both practical and topical. It addresses planning strategies that will work for healthcare organisations. The advice and practical aids are designed to help readers with easy-to-find answers to common planning questions. The careful use of theory provides a rationale for the services cited to help the reader understand the limits of the advice and when it is necessary to seek expert help. A particularly good example of this is seen in chapter five in which an asthma study is used to illustrate how business planning issues arise from clinical issues.
  Pragmatic in its approach, the book will prove both interesting and useful to hospital managers, clinical practitioners and others new to management.

作者简介

目录

Acknowledgements
1 What is planning?
 Introduction
 Short-term versus long-term
 Corporate strategy
 Six planning myths
 Why plan?
  Why do we need a healthcare plan?
 Planning in the NHS
  Purpose of plans
  Criteria for effective planning
  Keys to growth
  Role of the chief executive
 Summary
2 The planning process
 The first step - the mission statement
  Checklist: Steps to creating a mission statement
 Environmental trends
 Scenario
  STEP analysis
 Where are we now?
 How is a SWOT constructed?
  Strengths
  Weaknesses
  Opportunities
  Threats
  Key questions for the SWOT
 Key issues
  Managerial dilemmas
Critical success factors
  Questions to help define CSFs
Where do we want to get to?
Objectives
  Example of objectives from the National Priorities
  Guidance 1999/00-2001/02
How do we get there?
  Action plans
  Management approach
The budget and the business plan
  Analysis of resources for a commissioner
  Budget headings for a provider
  Checklists for commissioners and providers
The management process
 Contingency planning
 Techniques to assist the planning process
  Brainstorming
  Evaluation
3 Implementation
 The challenge of implementation
 How do we get there (continued)?
  The change process
 Competencies for managing change
  Core competency framework
 Communication
  Communications checklist
4 Evaluation
 How far have we got?
Management by objectives
  Monitoring results
  Measures of success
 The concept of outcomes
 The role of audit
 Patient satisfaction
 The role of questionnaires
……
5 Planning for health improvement
6 joint planning and collaboration with
7 Managing stakeholderes
8 planning for change
9 Role of the board

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