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战略管理精要

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战略管理精要

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作 者:杰弗里.S.哈里森

出 版 社:东北财经大学出版社

出版时间:2005-11-9

I S B N: 9787810847155

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内容简介

本书是一本英文影印版战略管理精要,可供广大英语学习人员参考。

作者简介

目录

THE STRATEGIC MANAGEMENT PROCESS
What Is Strategic Management?
External and Internal Environmental Analysis
Strategic Direction
Business and Corporate Strategy Formulation
Strategy Implementation and Control
Strategic Restructuring
Alternative Perspectives on Strategy Development
Determinism Versus Enactment
Deliberate Versus Emergent Strategy Formulation
Stakeholder Analysis and Management
The Resource-Based View of the Firm
Ethics and Social Responsibility
The Case for Going Global
Key Points Summary
References
THE EXTERNAL ENVIRONMENT
The Brcio-cultural Forces
Economic Forces
Technological Forces
Political/Legal Forces
The Task Environment
Competitive Forces
External Stakeholders and Environmental Uncertainty
Partnering with External Stakeholders
Strategic Groups
Key Points Summary
References
THE INTERNAL ENVIRONMENT AND STRATEGIC DIRECTION
The Internal Environment
The Chief Executive Officer
Boards of Directors and Agency Costs
Employees and Culturd
Internal Resources and Competitive Advantage
Assessing Internal Strengths and Weaknesses
Establishment of Strategic Direction
Organizational Mission
Business Definition
Organizational Vision
Purpose and Ethics
……
BUSINESS STRATEGY
CORPORATE STRATEGY
STRATEGY IMPLEMENTATION
STRATEGIC CONTROL AND RESTRUCTURING
STRATEGIES IN AN INTERNATIONAL CONTEXT
APPENDIX 1 PRERING A STRATEGIC ANALYSIS

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