| 本书所收录的信样较为详尽，信函种类丰富，新颖实用，写作风格多样，能让学生学到真实的函电写作技巧。同时，书中对各种写作技巧的介绍也非常详尽，它们均采用国外较新的函电写作材料并体现了国内商务函电的写作特点。此外，本书还对这些信函及文本的典型句型进行了提炼和总结，有利于学生更好地掌握和应用。 |
| Unit 1 An Overview of Business Letter Writing 1．1 The Principles for Effective Writing 1．1．1 Completeness 1．1．2 Clearness 1．1．3 Conciseness 1．1．4 Consideration 1．1．5 Courtesy 1．1．6 Concreteness 1．1．7 Correctness 1．2 The Style and Tone of Business Letter Writing 1．2．1 Conversational Style 1．2．2 Avoid the Archaic Language ofBusiness 1．2．3 Use Positive Language and Avoid Anger 1．3 Preparation before Writing 1．3．1 Studying Your Reader's Interest 1．3．2 Planning What You Will Write and Writing Effectively 1．3．3 Deciding to Adopt the Proper Layout，Tone and Style 1．4 Writing Naturally and Sincerely Unit 2 The Structure and sty'les of Business Letters 2．1 Principal Parts 2．1．1 Letterhead 2．1．2 Date 2．1．3 Inside Address 2．1．4 Salutation 2．1．5 Body of the Letter 2．1．6 Complimentary Close 2．1．7 Signature 2．2 Optional Elements 2．2．1 Attention Line 2．2．2 Subject Line 2．2．3 Enclosure 2．2．4 Copy Notation 2．2．5 Postscript 2．3 Styles of a Business Letter 2．3．1 Indented Style 2．3．2 Semi-block Style 2．3．3 Modified Block Style 2．3．4 Full Block Style 2．4 The Spacing and the Margin and Envelop Add ressing 2．4．1 The Spacing 2．4．2 The Margin 2．4．3 Envelop Addressing Unit 3 Establishing Business Relations 3．1 Introduction 3．2 Letter Samples Unit 4 Inquiries and Replies 4．1 Inquiry 4．1．1 Introduction 4．1．2 Letter Samples 4．2 Reply 4．2．1 Introduction 4．2．2 Letter Samples Unit 5 Quotations，Offers and Counter Offers 5．1 Quotations and Offers 5．1．1 Infroduction 5．1．2 Letter Samples 5．2 Counter Offers 5．2．1 Introduction 5．2．2 Letter Samples Unit 6 Orders and Acknowledgements 6．1 Introduction 6．2 Letter Samples Unit 7 Payment by Leffer of Credit 7．1 Introduction 7．…… |
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