| 本书内容通俗易懂，集知识性、实用性和趣味性为一体，包括经贸专业的基本概念、经济常识和国际商务活动中的跨文化交际等方面的知识，以及与经贸活动关系密切、有实际应用价值的内容，注重专门用途英语的表达、题材的多样化和内容的趣味性，而且每篇课文都有生词表、注释和练习，有利于读者理解课文，巩固所学知识。 |
| UNIT 1 Text A What Is Business? Text B Workers in a Market Economy UNIT 2 Text A Business Cycle Text B Negotiating Contracts UNIT 3 Text A Forms of Business Organizations Text B Corporation UNIT 4 Text A What Is Monopoly? Text B Kinds of Monopolies UNIT 5 Text A Some Concepts about Economics Text B Adam Smith UNIT 6 Text A Management Functions Text B Management and Human Resources Development UNIT 7 Text A Steps in the Decision-making Process Text B The Reality of Decision Making UNIT 8 Text A Public Relations Text B Advertisement UNIT 9 Text A Is It Wrong to Tell a Lie? Text B Social Responsibility of Corporations UNIT 10 Text A Business Comprter System Text B Expert System UNIT 11 Text A The Globalization of Business Text B Global Dress Codes UNIT 12 Text A A System of Markets Text B Competition UNIT 13 Text A Why Nations Trade Text B Government Restrictions on Foreign Trade …… 附录1 练习参考答案 附录2 词汇表 参考文献 |
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