| Part One Orientation书面交际起步篇 Unit1 Effective Writing in Business成功商务写作 1.1 Case Study：Succeeding in the Changing World of Work案例讨论：职场成功之道 1.2 The 6Cs of Business Writing商务写作6C原则 1.3 Elements of the Writing Process写作过程的特点 1.4 Writing Improvement Exercises写作提高练习 1.5 Checklist单元要点一览 Part Two Building Communicative Competence交际能力基础篇 Unit 2 Grammatical Competence语法能力 2.1 Case Study：Form，Meaning and Use案例讨论：语言的形式、意义与运用 2.2 Diction and the Sentence谴词造句 2.3 Language Improvement Exercises语言提高练习 2.4 Checklist单元要点一览 Unit 3 Discourse Competence语篇能力 3.1 Case Study：Importance ofContext案例讨论：语境的重要性 3.2 Cohesion and Coherence in the Paragraph段落中的衔接与连贯 3.3 Language Improvement Exercises语言提高练习 3.4 Checklist单元要点一览 Unit 4 Strategic Competence计策能力 4.1 Case Study：Adapting to the Task and Audience案例讨论：明确任务、着眼客户 4.2 Courtesy and the You—attitude彬彬有礼和以“您”为重 4.3 Language Improvement Exercises语言提高练习 4.4 Checklist单元要点一览 Part Three Writing in the Workplace职场写作篇 Unit 5 Résumés，Cover Letters and Recommendations简历、附函和推荐信 5.1 Case Study：Finding a Satisfying Career案例讨论：寻觅一个令人满意的职业 5.2 Learning by Reading样例阅读 5.3 Language Exploration：Narration语言探索：叙述 5.4 Real—World Tasks写作任务 5.5 Further Support：Language Chunks in Writing Applications语言拓展：申请文书写作常用语块 5.6 Checklist单元要点一览 Unit 6 E—Mails，Memos and Routine Letters电子邮件、公务便条与日常信件 6.1 Case Study：Writing Winning Messages and Letters案例讨论：写出成功的信函 6.2 Learning by Reading样例阅读 6.3 Language Exploration：Comparison and Contrast语言探索：类比与对比 6.4 Real—World Tasks写作任务 6.5 Further Support：Language Chunks in Writing Messages and Letters语言拓展：信函写作常用语块 6.6 Checklist单元要点一览 Unit 7 Agendas and Minutes会议议程与会议纪录 7.1 Case Study：Wnting Minutes—What and How案例讨论：会议纪录——写什么、如何写 7.2 Learning by Reading样例阅读 7.3 Language Exploration：Cause and Effect，Reporting Verbs in Minutes语言探索：因果关系，会议记录中的转述动词 7.4 Real—World Tasks写作任务 7.5 Further Suppoa：Language Chunks in Writing Agendas and Minutes语言拓展：会议议程与纪录写作常用语块 7.6 Checklist单元要点一览 Unit 8 Company Profiles公司简介 8.1 Case Study：Promoting Your Company Image案例讨论：提升公司的形象 8.2 Leaming by Reading样例阅读 8.3 Language Exploration：Description and Classification语言探索：描述与分类 8.4 Real—world Tasks写作任务 8.5 Further Support：Language Chunks in Writing Company Profiles语言拓展：公司简介写作常用语块 8.6 Checklist单元要点一览 Part Four Writing for InternationaI Trade外贸写作篇 Unit 9 Inquiries and Quotations询盘与报盘 9.1 Case Study：Adapting to an International Audience案例讨论：面向国际生意伙伴 9.2 Learning by Reading样例阅读 9.3 Language Exploration：Being Result—oriented语言探索：交际的目标导向 9.4 Real—world Tasks写作任务 9.5 Further Support：Language Chunks in Writing Inquiries and Quotations语言拓展：询盘与报盘信的常用语块 9.6 Checklist单元要点一览 Unit 10 Orders.Letters of Credit and Delivery订货、信用证与发货 10.1 Case Study：Shaping the Message to the Clients’Interests and Benefits案例讨论：充分考虑客户的利益 10.2 Learning by Reading样例阅读 10.3 Language Exploration：Being Informative语言探索：商务信函的信息性 10.4 Real—world Tasks写作任务 10.5 Further Support：Language Chunks in Writing Transactional Messages语言拓展：交易过程中信函写作的常用语块 10.6 Checklist单元要点一览 Unit 11 Complaints and Replies投诉与回复 11.1 Case Study：Responding to a Complaint案例讨论：回复投诉 11.2 Learning by Readin9样例阅读 11.3 Language Exploration：Being Considerate语言探索：相互体谅的策略 11.4 Real—world Tasks写作任务 11.5 Further Support：Language Chunks in Writing Complaints and Replies语言拓展：投诉信与回复信写作的常用语块 11.6 Checklist单元要点一览 Answer Keys参考练习答案 Appendices附录 1.Frequently—used Words and Word Chunks in Business常用商务词汇与语块 2.Formats of English Correspondence英语书信格式 3.Capitalization and Style of Numbers大小写和数字格式 4.Common Forms常用表格样本 References参考书目 |
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