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Value Effect: A Murder Mystery about the Compulsive Pursuit of the Next Big Thing

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Value Effect: A Murder Mystery about the Compulsive Pursuit of the Next Big Thing

最 低 价:¥140.10

定 价:¥161.60

作 者:John Guaspari

出 版 社:Mcgraw-Hill

出版时间:2000-08-01

I S B N:9781576750926

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内容简介

Someone is killing the entrepreneurial spirit of American businesses. Perpetually searching for The Next Big Thing, workers have overlooked "the Value Effect", a phenomenon which can provide the alignment and energy needed to create and sustain change. John Guaspari ingeniously lays out the problem as a murder mystery in which we see the ailing Lodestar, Inc. and its executives who meet to plan new change strategies. When the consultant who worked with lodestar's executive team to drive the company's latest Next Big Thing suddenly turns up dead, detective Lenny Gatling arrives on the scene. We're alongside Gatling throughout his investigation. We're walked through his masterfully deduced solution. We read an interoffice

作者简介

Guaspari-Cofounder of Guaspari and Salz, Inc.

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