| foreword: rick boyko. preface. acknowledgments. introduction: the view from down here: ignacio oreamuno. part i: breaking into advertising. 1. was i really put on this earth to do ads? 2. school daze. 3. what's a good? ad, anyway? 4. portfolio preparation: like giving birth, only more painful. 5. getting a job in this lifetime: it can be done. 6. internships: purgatory, rip-off, or free education? . 7. what place is right for me? part ii: you're the? chosen one. now what? 8. money-not that you care about that. 9. fear and self-loathing: snap out of it. 10. brainstorming techniques (you're going to need them). 11. awards. yes, they matter. how the judges decide. 12. boss problems: try not to kill him. or sleep with him. 13. partner problems: do you need counseling, a divorce, or a gun? 14. copywriting. 15. art direction. 16. account executives: they're people, too. 17. identity crisis. 18. am i in the? wrong place? 19. ethics in advertising: not necessarily an oxymoron. 20. cd life (be careful what you wish for). 21. women: the vanishing act. 22. age(ism): is 39 the new 65? 23. staying sane in an insane business. 24. miscellaneous: the best chapter of? any book. 25. strangest questions: maybe even better than miscellaneous. part iii: but wait, there's more! the gurus share years of collective wisdom, and embarrassing photos. 26. what i know now that i wish i'd known then. 27. what i look for in a junior. 28. a century ago, we were juniors, too. appendix: the inspiration grab bag. index. |
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