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Web Marketing for Dummies

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Web Marketing for Dummies

最 低 价：￥292.90

定 价：￥292.90

作 者：Zimmerman, Jan 著

出 版 社：John Wiley & Sons Inc

出版时间：2005 年8月

I S B N：0470049820

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  • Web Marketing for Dummies
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    292.90元

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    内容简介
    just because you’re launching a web site for your product or service doesn’t automatically mean you’ll rake in big money. billions of web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
    　　web marketing for dummies provides the know-how for creating a solid web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. this easily accessible guide leverages your offline knowledge of marketing into mastery of the web. it shows you a number of strategies that you can apply to your business and how to put your site to work for you. the items you’ll draw from this book will enable you to:
    　　understand online marketing essentials
    　　prepare an online business plan
    　　design the look and feel of your site
    　　create a concept, develop content, and make it accessible
    　　know the key components of an online store
    　　use buzzing, e-mailing, and other advertising tactics
    　　make your site search engine friendly
    　　handle web transactions with ease
    　　stay out of legal trouble
    　　wow customers with new technology

    作者简介

    目录
    introduction
    part i: getting going with online marketing
    　chapter 1: taking your marketing to the web
    　chapter 2: planning for web marketing
    　chapter 3: taking the first steps to your online presence
    part ii: building a marketing-effective web site
    　chapter 4: producing a successful business web site
    　chapter 5: creating a marketing-effective storefront
    　chapter 6: pulling repeat visitors with onsite marketing techniques
    part iii: exploring online marketing basics
    　chapter 7: marketing with online buzz
    　chapter 8: the art of e-mail marketing
    　chapter 9: staying ahead of the online marketing wave
    　chapter 10: mastering the secrets of search engines
    part iv: spending online marketing dollars
    　chapter 11: marketing with pay per click ads
    　chapter 12: marketing with paid online advertising
    　chapter 13: capturing customers with new technology
    part v: maximizing your web success
    　chapter 14: improving results with web analytics
    .　chapter 15: staying out of legal trouble
    　chapter 16: the keys to maintaining your web presence
    part vi: the part of tens
    　chapter 17: ten free ways to market your web site
    　chapter 18: ten most common mistakes of web marketing
    　chapter 19: ten tips for tired sites
    index

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