| 近年来我国轿车销售数量不断增加.而汽车商务人才却很奇缺，为满足汽车销售市场需要各校都已开设汽车商务专业。为此，交通技工学校汽车专业教材编审委员会组织编写了适用汽车商务专业用的教材.本套教材具有以下特点： 1.知识面广：教材内容涉及汽车营销、售后服务等方面的知识，全面介绍和讲解了汽车的使用性能及各项指标.便于顾客依此选购汽车。 2.便于模块式教学：教材编写模式以能力培养为主，适于模块式和模拟教学方法.可以提高教学效果.学生毕业时即具备了汽车营销推介的能力。 3.教材编排以图代文.图文并茂，通俗易懂：教材插图数量增多.并采用了实物立体图和解体图，文字叙述流畅，便于学生自学掌握。 |
| UNIT 1 Lesson One Greeting and Introduction Lesson Two Asking Direction and For Help Lesson Three Making Accommodation， Food and Meals Lesson Four Apologies and Expressing Gratitude Lesson Five Appointment and Telephoning Lesson Six Setting Upon Agenda UNIT 2 Lesson One Introducing New Models Lesson Two Discussing the Price Lesson Three Terms of Payment UNIT 3 Lesson One Packing Lesson Two Shipment Lesson Three Claim UNIT 4 Lesson One The General Development of Motor Cars Lesson Two Fundamentals of Automobile Lesson Three Engine Lesson Four Chassis Lesson Five The Electrical Instrumentation Lesson Six Body Lesson Seven Types of Auto Lesson Eight The Main Manufacturers UNIT 5 Lesson One Business Letters Lesson Two Emails Lesson Three Resume Lesson Four Contract Lesson Five Bill of Lading 附录 单词总表 课文翻译 名词缩写 进口车型英中文对照 包装箱常见英语标识 参考文献 |
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