| Unit 1 Promoting Activities Section I Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage l Marketing: Key to Producing Bestsellers Passage 2 Business Is Business Around the World, or is it? Section Ⅴ Having Some Fun Unit 2 Company Profiles Section I Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage l A Perfectly Fa/r Business Deal Passage 2 A Perfectly Fair Business Deal (Continued) Section Ⅴ Having Some Fun Unit 3 Purchase and Payment Section I Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage l MyShopping Experiences Passage 2 Convenience Is Most Important Section Ⅴ Having Some Fun Unit 4 Training Across Cultures Section I Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage l My Study-Abroad Experience at Lancaster University Passage 2 Continuous Learning Section Ⅴ Having Some Fun Unit 5 Brands and Advertisements Section I Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage l BrandName Passage 2 Brand China …… Unit 6 Sharing the Loss Unit 7 Busy Agenda and Schedule Unit 8 Thinking Global,Acting Local Self-Assessment Key & Translation Ⅴocabulary &Phrases |
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