| 高等院校商务专业系列教材，21世纪商务人士必备工具书，内容涵盖当今国际商务最新观点、最新动态，帮助您迎接新世纪国际商务业态的新挑战。 |
| Chapter 1 Cross Culture of Business Section I Text A Aspects of Culture （ I ） Reading Passage 1， Passage 2 Section II Text B Aspects of Culture （ II ） Reading Passage 3， Passage 4 Reading Skill Prereading Chapter 2 Business Etiquette Section I Text A Everyday Etiquette for Office Life Reading Passage 1， Passage 2 Section II Text B Handshakes Reading Passage 3， Passage 4 Reading Skill Speed Reading Chapter 3 Insurance Section I Text A Insurance and Its Functions Reading Passage 1， Passage 2 Section lI Text B Types of Insurance Coverage Reading Passage 3， Passage 4 Reading Skill Skimming Chapter 4 Global Corporations Section I Text A Multinationals Reading Passage 1， Passage 2 Section II Text B The Ups and Downs of Sanyo Reading Passage 3， Passage 4 Reading Skill Scanning Chapter 5 Successful Businessmen Section I Text A Inspiration and Hard Work Made Me an Entrepreneur Reading Passage 1， Passage 2 Section H Text B Malcolm McLean Reading Passage 3， Passage 4 Reading Skill Context Clues Chapter 6 Economy and Business Section I Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market Reading Passage 1， Passage 2 Section lI Text B Pepsi Gets Street Smart Reading Passage 3， Passage 4 Reading Skill Main Idea Chapter 7 Advertisements Section I Text A The Advertising Standards Authority：An Advertising Watchdog Reading Passage 1， Passage 2 Section lI Text B Advertising Reading Passage 3， Passage 4 Reading Skill Stems and Affixes Chapter 8 Internet and E-commerce Section I Text A Surfing to Success Reading Passage 1， Passage 2 Section II Text B Getting World onto Intemet Train Reading Passage 3， Passage 4 Reading Skill Paragraph Analysis： Reading for Full Understanding Keys to Exercises Vocabulary References |
内容加载中，请稍后...
商品评论（0条）