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| Unit 1 Globalization Trend Unit 2 Hot Issues in International Trade Unit 3 Making Economic Sense Unit 4 Consumer Behavwr Unit 5 Brand Equity and Global Brands Unit 6 Advertising Appeals-Image＆Personality Unit 7 Management Gurus Unit 8 Momnting Employees Unit 9 Recruitment and Performance Appraisal Unit 10 Financial world Unit 11 Making Investment Rationally Unit 12 On the Business Legal Front Unit 13 Effective Communication-Language and Culture Unit 14 Cultural Differences-Manners and Taboos Unit 15 Organizational Culture-Competitive Advantage Unit 16 A Socially Responsible Corporation-Business Ethics Unit 17 Get Yourself Wired-Internet and Mobile Phones Unit 18 New Economy and E-Commerce Appendix Tapescripts Unit 1 Globalization Trend Unit 2 Hot Issues in International Trade Unit 3 Making Economic Sense Unit 4 Consumer Behavio Unit 5 Brand Equity and Global Brands Unit 6 Advertising Appeals-Image & Personality Unit 7 Management Gurus Unit 8 Motivating Employees Unit 9 Recruitment and Performance Appraisal Unit 10 Financial World Unit 11 Making Investment Rationally Unit 12 On the Business Legal Front Unit 13 Effective Communication-Language and Culture Unit 14 Cultural Differences-Manners and Taboos Unit 15 Organizational Culture-Competitive Advantage Unit 16 A Socially Responsible Corporation-Business Ethics Unit 17 Get Yourself Wired-Internet and Mobile Phones Unit 18 New Economy and E．Commerce |
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