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| 前言 Unit 1 Introduction to Marketing 0bjectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Dfills Writing Drills Unit 2 Customer Behavior Objectives Listening Readingt Vocabulary Drills GranllTlar FOCUS Speaking Skills Translation Drills Writing Drills Unit 3 Target Marketing Objectives Listening Reading Vocabulary Drills GramlTlar Foells Speaking Skills Ttanslation Drills WritingDrills Unit 4 Branding 0biectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills_ Translation Drills Writing Drills Unit 5 Pricing 0biectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills unit 6 Advertising Objectives Listening Reading__ VOCabulary DriUs Grammar FoCUS Speaking Skills Translation Drills Writing Drills Unit 7 Marketing Environment Obectives Listening Reading Vocabulary Drills Glammar Focus Speaking Skills Translation Dnrls Writing Drills Unit 8 Business Strategies Objectives Listening一 Reading VOCabulary Drills Grammar FoCUS Speaking Skills Translation Drills Writing Drills Unit 9 Competitive Advantage Objectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Drils Writing Drills Unit 10 Strategic Alliance Objectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Drills Wriring Drills Unit 11 Merger and Acquisition 0bjectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Wring Drills Unit 12 LOcalization 0bjectives Listening Reading Vocabulary DriUs Grammar Focus Speaking Skills Translation Drills Writing Drills Unit 13 GlobaIization Obiectives Listening Reading Vocabulary Drills Grarlllnar FoCUS Speaking Skills Translation Drills Writing Drills Unit 14 Technology and Digital Revolution Objectives Listening Reading Vocabulary Drills Grammar FoCUS Speaking Skills Translation Drills Wring Drills Unit 15 Management Gurus Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills_ Translation Drills Writing Drills Unit 16 Legendary CEOs 0bjectives Listening Reading Vocabulary Drills Grammar Focas Speaking Skills Translation Dmls Writing Drills Appendix 1 Transcripts for Listening Appendix 2 Answer Keys to Text B Appendix 3 Granllnar Focns Appendix 4 Reference Version for Translation Drills Appendix 5 Reference Version for Writing Assignments Appendix 6 Notes |
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