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管理实务英语

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管理实务英语

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定 价:¥32.00

作 者:汪浩

出 版 社:北京航空航天大学出版社

出版时间:2010-08-01

I S B N:9787512401822

  • 管理实务英语
  • 送货上门
  • 价格
    24.00元

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    内容简介

      伴随21世纪经济全球化和国际商贸流通领域的加速发展,国际化经营成为每个中国企业面临的挑战。当代大学生在进行专业知识学习的同时,运用国际上的通用语言——英语进行思考、工作、交流的能力也越来越受到重视。《管理实务英语》帮助读者在英语学习的过程中,理解企业管理的实际业务操作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务,有效地达到专业外语的学习目的。《管理实务英语》可以作为营销管理、供应链物流管理以及财务管理等相关本科教学的专业英语教材,也可以为相关专业技术人员阅读参考。

    作者简介

    目录

    Unit 1 Introduction to Supply Chain Management
    Unit 2 Information Systems and Supply Chain Management
    Unit 3 Inventory Management across the Supply Chain
    Unit 4 Supply Chain Relationships
    Unit 5 Challenges Facing Supply Chain Managers
    Unit 6 The Role of Information Systems and Technology in Supply Chain Management
    Unit 7 The Importance of Information in Supply Chain
    Unit 8 Inter?organizational Information Systems
    Unit 9 Information Requirements Determination for a Supply Chain IOIS
    Unit 10 Translation to an Information Systems Prototype
    Unit 11 Information and Technology Applications for Supply Chain Management
    Unit 12 Future Challenges in Supply Chain Management
    Unit 13 Sharing Risks in Inter?Organizational Relationships
    Unit 14 Managing the Global Supply Chain
    Unit 15 The “Greening” of the Supply Chain
    Unit 16 International Marketing Defined
    Unit 17 International Marketing Involvement
    Unit 18 The Orientation of International Marketing
    Unit 19 Marketing Research
    Unit 20 Planning for Global Markets
    Unit 21 Market Distribution in the Supply Chain
    Unit 22 Channel Separation in Market Distribution
    Unit 23 Designing the Sales Force
    Unit 24 Recruiting Marketing and Sales Personne
    Unit 25 Selecting Sales and Marketing Personnel
    Unit 26 Training for International Marketing
    Unit 27 Language Skills in International Business
    Unit 28 Introduction to Financial Management
    Unit 29 Accounting Fundamentals (1): Basic Concepts and Terms
    Unit 30 Accounting Fundamentals (2): Accounting Cycle
    Unit 31 Analysis of Financial Statements
    Unit 32 Time Value of Money, Risk, Return and Valuation
    Unit 33 Long?Term Financing
    Unit 34 Distributions to Shareholders: Dividends and Repurchases
    Unit 35 Working Capital Management
    Unit 36 Financial Distress
    Unit 37 Mergers and Acquisitions
    附录一 会计与财务常见词汇
    附录二 营销学术语
    附录三 供应链管理术语
    致谢
    参考文献

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