聽聽聽聽 This book altogether eight parts,which, we think, are all related to communication in businesscontexts. The first part offers some remarks on English forBusiness, dealing with the features of business English and thesignificance of business communication. The next five partsrespectively relate to business letters, business plans, contracts,advertising, and trademarks with examples and illustrations. PartSeven presents commonly- used documents in international businesson sample basis. In the last part, the authors point out that it isimportant for people doing international business to raise theircross--cultural awareness. |
| Part 1 General Remarks on English for Busim 1锛? Definition of English for Business 1锛? A Briefing on English for Business 1锛? Specialist Vocabulary 1锛? Syntax and Figure of Speech 1锛? Principles of Business Writings l锛?锛? Clearness 1锛?锛? Conciseness 1锛?锛? Correctness 1锛?锛? Courtesy 1锛?锛? Concreteness 1锛?锛? Consideration 1锛?锛? Completeness 1锛? Choice of English Varieties 1锛? Tips for Business WritingsPart 2 Business Letters 2锛? Planning a Business Letter 2锛? Business Letter Format 2锛? Lay鈥攐ut of a Business Letter 2锛?锛? Letterhead 2锛?锛? Lay鈥攐ut 2锛? Language of Business Letters 2锛? Different Types of Business Letters 2锛?锛? Establishing Business Relations 2锛?锛? Inquiries and Replies 2锛?锛? Quotations锛孫ffers and Counter Offers 2锛?锛? 0rders 2锛?锛? Payment 2锛?锛? Packing 2锛?锛? Insurance 2锛?锛? Shipment 2锛?锛? Acknowledgements 2锛?锛?0 Complaint and ReplyPart 3 Business PIan 3锛? The Language Features 3锛? The Elements of a Business Plan 3锛? HOW to Write 3锛? SamplesPart 4 Contract 4 |
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