| chapter one an overview of the development of china'soutbound tourism in 2010 section i :the main features of china's outbound tourismmarket in 2010 1.1 the outbound tourism market expanded significantly due tocontinuous improvement of the macro environment 1.2 outbound tourism destinations remained steady with smallchanges and the travel to taiwan continued to heat up 1.3 obviously promoted by shopping, consumption grew on alarge-scale 1.4 the market characteristics of aging emerged and the internetserved as a major channel for information and reservations 1.5 outbound tourist satisfaction has improved significantlycompared with 2009 section ii :main features of the business operation ofoutbound tourism in 2010 2.1 the scale of outbound travel agencies remained in stablecondition, and their business operation remained outstanding 2.2 a national market speeds up to take shape, and region-widecompetition accelerates the market evolution 2.3 substantial progress has been made in opening up to foreigntravel agencies, and domestic travel agencies will improve qualitythrough orderly competition |
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