| 第一章 IT业公司管理：信息化时代的脉动 CASE 1：Doing well by being rather nice CASE 2：Yin and YangI CASE 3：Bold fusion CASE 4：Google’S guru of giving CASE 5：NOW services CASE 6：Take two CASE 7：The meaning of Bill Gates 第二章 娱乐业公司管理：梦幻般身心的狂野 CASE 1：Smooth operator—A Hong Kong entrepreneur shows Disney how to run a theme park CASE 2：The anti—mogul Jeff Bewkesthe next boss of Time Warner，is likely to break up the company CASE 3：That’S not allfolks—A fallen German media mogul wants to be a player again CASE 4：Pointing to the exit。again——Sumner Redstone asserts himself、 CASE 5：Roll uproll up—The theme-park industry is working hard to find new sources of growth CASE 6：Business television—A new business channel takes on General Electric’S CNBC 第三章 电子业公司管理：数字里演绎的神话 CASE 1：Putting the i into HP CASE 2：Inside Intel CASE 3：Beyond blue CASE 4：The Samsung way CASE 5：Return to founder CASE 6：Good-bye Moto 第四章 汽车业公司管理：飞腾在速度的边缘 CASE 1：Why Toyota is afraid of being number one CASE 2：A costly distraction CASE 3：The challengers CASE 4：Looking for a star turn CASE 5：Maximum Bob 第五章 零售业公司管理：歆享于时尚的前沿 CASE 1：Crossroads CASE 2：Unshackling the chain stores CASE 3：Always low prices 第六章 消费业公司管理：潮流中探寻的奢华 CASE 1：P＆G：new and improved CASE 2：Unilever and emerging markets CASE 3：Queen of Pop |
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