| 本书结合具体的会展实践活动，按照活动的先后次序和不同主题，分十个单元安排角色会话，使读者熟悉并掌握会展实务中的常用英语词汇和表达法。 |
| 蓝星，副教授，高级会展师，毕业于上海外语院英语系。现任上海外贸学院中德合作会展经济与管理系主任，任教会展项目管理和会展英语等课程。 |
| PartⅠ Organizing a Professional Trade Show展览篇 Chapter One Planning a Trade Show(项目策划) Chapter Two Undertaking the aroject(接受任务) Chapter Three Sales Promotion(招展阶段) Chapter Four Pushing for Decision of Participation(催促参展) Chapter Five Follow-up Services for Exhibitors(展商参展服务) Chapter Six Reception Work On-Site(现场接待) Chapter Seven Media Relations(媒体公关) Chapter Eight After-show Work(展后总结) PartⅡ Organizing a Professional Conference会议篇 Chapter Nine Association Meeting Planning(会议策划) Chapter Ten Execution of the Meeting Plan(会议实施) 附录 |
内容加载中，请稍后...
商品评论（0条）