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| 前言 unit 1 business and company 1.1 business organizations 1.2 setting up a business: knowing your overheads 1.3 business sales force 1.4 business word groups 1.5 building business phrases [1] : verb + noun 1.6 building business phrases [2] : adjective + noun 1.7 building business phrases [3] : of expressions 1.8 building business phrases [4] : two-word expressions unit 2 operation in the office 2. 1 staff 2. 2 becoming a manager 2.3 word selection in contexts 2.4 increasing efficiency 2.5 the electronic office 2.6 time metaphors unit 3 finance 3.1 who's who in finance 3.2 which is which in finance 3.3 financial documents 3.4 common acronyms and abbreviations 3.5 key terms in financial planning 3.6 what's a master budget 3.7 working out the break-even point unit 4 accounting 4. 1 accounting 4. 2 taxation 4. 3 word partnerships--tax 4. 4 pay 4. 5 popular accounting terms [1] 4. 6 popular accounting terms [2] unit 5 banking 5.1 key terms in banking 5.2 banking services [1] 5.3 banking services [2] 5.4 cash terms 5.5 borrowing and lending 5.6 interest rates 5.7 liquid metaphors [1] 5.8 liquid metaphors [2] unit 6 investments & stocks 6. 1 what are stocks or shares 6. 2 key terms in stocks 6. 3 the stock market 6.4 investments 6. 5 market news 6. 6 market price idioms unit 7 the economic environment 7. 1 understanding news reports [1] 7.2 understanding news reports [2] 7.3 managing the economy 7.4 ecopomic performance 7.5 media idiomatic expressions -- colorful language 7.6 basic economic terms 7.7 the business cycle 7.8 phrasal verbs -- recession unit 8 marketing 8.1 marketing principles 8.2 the seven p's 8.3 buying behavior 8.4 marketing planning [1] 8.5 marketing planning [2] 8.6 a new market 8.7 the marketing mix 8.8 marketing forecasting [1] 8.9 marketing forecasting [2] 8.10 key planning terms 8.11 choose the marketing words unit 9 costing & pricing 9. 1 costing word partnerships 9.2 costs 9.3 identifying costs 9.4 if the price is right 9.5 pricing strategy [1] 9.6 pricing strategy [2] 9.7 pricing-strategy [3] 9.8 pricing policy 9.9 price fixing 9. 10 aggressive pricing unit 10 advertising and promotion 10. 1 planning advertising 10. 2 advertising [1] 10. 3 advertising [2] 10. 4 advertisements 10. 5 types of promotion 10. 6 strategies of promotion 10. 7 public relations unit 11 international trade 11.1 import & export 11.2 international trade 11.3 enquiry and quotation 11.4 customs 11.5 payments in international trade 11.6 import & export abbreviations 11.7 shipping 11.8 distribution unit 12 business letters 12. 1 business letter writing stages 12. 2 the format of business letters 12.3 to open and close a letter 12.4 identifying letter sections 12.5 composing business letters 12. 6 business letter samples unit 13 job search letters 13.1 resume writing 13.2 examples of resume 13.3 cover letter 13.4 cover letter practice [1] 13.5 cover letter practice [2] 13.6 types of job search letters 13.7 job advertisements 13.8 action verbs unit 14 job interviews 14. 1 interview process 14. 2 interview preparation 14. 3 questions often asked by interviewers 14. 4 questions asked of interviewer 14.5 rejections are learning opportunities 14.6 responding to job offers unit 15 oral presentations 15.1 opening a presentation 15.2 developing a presentation topic 15.3 completing a presentation 15.4 examples of presentation 15, 5 structuring a presentation 15.6 holding a meeting 15.7 presentation voice practice: using your voice unit 16 clarity in business expressions 16. 1 confusing words 16.2 common expressions [1] : with take 16. 3 common expressions [2] : with in 16. 4 common expressions [3] : make or do? 16. 5 word formation [1] 16.6 word formation [2] : opposites 16.7 choose the modifiers [1] : adjectives 16. 8 choose the modifiers [2] : adverbs 16.9 idioms [1] : color idiom 16.10 idioms [2] 16. 11 british english vs. american english answer key highlights in english and chinese 各章重难点词汇(中英文) further reading |
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