| 《现代商务英语综合教程:第1册》是由中国人民大学出版社出版的。 |
| chapter 1 introduction to business background case: donald trump is back listening reading: the miracle of ikea translation speaking writing additional reading: stay hungry. stay foolish. chapter 2 business recruitment background case: southwest airlines recruitment listening reading: nike's e-recruitment strategy translation speaking writing additional reading: qualities employers seek chapter 3 business communication background case: whose fault? listening reading: effective business communication translation speaking writing additional reading: the great communicators chapter 4 teamwork background case: peter smith builds up a company with a teamwork culture listening reading: teamwork and team building translation speaking writing additional reading: the race between the tortoise and the hare chapter 5 business travel background case: as business travel increases, so do costs and headaches listening reading: what does my business benefit from business travel? translation speaking writing additional reading: facing business challenges at holiday inn worldwide chapter 6 business etiquette background case: what's wrong? listening reading: good etiquette is good business translation speaking writing additional reading: business etiquette is about people chapter 7 health and safety background case: investing in health and well-being leads to business success listening reading: meeting business challenges at johnson & johnsor translation speaking writing additional reading: health and safety makes good business sense chapter 8 setting up a business background case: bill gates' mysterious new company listening reading: building your business... is just like building a house translation speaking writing additional reading: dreaming your way to success chapter 9 products background case: pampers to expand product range, services in china listening reading: p&g's quest for "wow" design translation speaking writing additional reading: mcdonald's: we're lovin' it！ |
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