| 能力本位。以学生为主体，让学生看了就能会，学了就能用；以教师为主导，授人以渔；以项目为载体，将技能与知识充分结合。 内容创新。内容选取机动、灵活，适当融入新技术、新规范、新理念；既体现自我教改成果，又吸收他人先进经验；保持一定前瞻性，又避免盲目超前。 精编案例。案例短小精悍，能佐证知识内容；案例内容新颖，表达当前信息；案例以国内中小企业典型事实为主，适合高职学生阅读。 巧设实训。实训环节真实可行，实训任务明确，实训目标清晰，实训内容详细，实训考核全面，切实提高能力。 注重立体化。既强调教材内在的立体化，从方便学生学习的角度考虑，搭建易学易教的优质的纸质平台，又强调教材外在的立体化，以立体化精品教材为构建目标。 |
| Unit One Wonderful Internet Blog What Can I Do on the Internet? Intensive Reading What a Wonderful Net! Extensive Reading Shop and Brand Related Links The History of Nokia Unit Two Online Shopping Blog Shopping without Going Out! Intensive Reading The Development or E-commerce Extensive Reading Online Payment Related Links Only in China: McDonald's Goes Online to Sell Consumer Goods China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce Unit Three Online Payment Blog I Can Make It Now! Intensive Reading Logistics Extensive Reading International Trade through E-commerce Related Links PayPal Unit Four Web Design Blog Learning Web Design Intensive Reading The Structure of an HTML Page Extensive Reading Web Layout Basics Related Links Adobe Unit Five Website Construction Blog What Is the Best Software to Build a Personal Website? Intensive Reading 5 Steps Setting up Your Business Website Extensive Reading How to Build a Better Business or Personal Website. Related Links How to Build Your Website around Your Customers in 5 Easy Steps Unit Six Managing Online Business Blog Open an E-shop Intensive Reading Running a Business on the Internet Extensive Reading E-business Models Related Links Legend eBay.com Unit Seven E-marketing Blog My E-marketing Intensive Reading The Year 1997 and E-marketing Extensive Reading Start Advertising with Search Engine Related Links Selling on Amazon.com Unit Eight Network Communication Blog Internet Communication Intensive Reading Microblogging Extensive Reading Instant Messaging Related Links Facebook Unit Nine Trade Terms Blog Price Terms Intensive Reading Why Prices Are so Different in International Trade? Extensive Reading Insurance Related Links Aliexpress ， Escrow and Alipay Unit Ten Trading Global Blog My Trading Global Intensive Reading Exploring Distribution Channel Online Extensive Reading E-marketing at Global Scale Related Links Alibaba.com 附录一 电子商务常用术语中英文对照表 附录二 全球知名电子商务网站99例 附录三 部分练习答案举例 参考文献 |
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