| 《国际商务英语信函及写作》完全适合国际商务专业核心骨干课程的需要，同时兼顾了外销员、报关员、单证员、跟单员、货运代理、报检员等职业考试的要求，既可作为广大高职高专院校、应用型本科院校学生的教材，又可供从事外贸业务的人员用作专业培训的参考用书。 ·以能力为本位，强调对学生应用能力的培养； ·注重技能的训练，在基本原理的基础上，将技能实训引进来，让学生通过实训学会解决问题； ·注重启发性，各章开头提供有本章学习要点、开篇案例等让学生带着问题学习； ·具有综合性，将案例分析、小资料等与教材内容有机结合，以开阔视野，锻炼学生把握复杂业务的技能； ·具有可操作性，在教材的各章之后附有一定量的思考题供学生消化，主要教材附有习题集或实训指导； ·与职业规划相衔接，在内容和练习等方面紧扣相关的考试要求； ·注重对新知识的介绍，国际贸易环境处在不断的变化之中，本教材尽可能地将这些新知识、新方式、新手段介绍进来。以提高学生的适应能力。 |
| 总序 前言 Unit1 Essentials of a Business Letter 商务信函的基本要素 1.1 Layout of a Business Letter 1.2 Letter Styles 1.3 Addressing Envelopes 1.4 Faxes and E-Mails Exercises Unit2 Starting Business and Establishing Business Relation 开始业务与建立业务关系 2.1 Related BusinessKnow ledge 2.2 Text 2.3 Useful Sentences 2.4 Writing Tutorial:Deciding the Type of Your Letter Exercises Unit3 Enquiries and Quotations 询价与报价 3.1 Related BusinessKnow ledge 3.2 Text 3.3 Useful Sentences 3.4 Writing Tutorial:Beginning of a Business Letter Exercises Unit4 Offer，Counter-Offer，Acceptance and Refusal 发盘、还盘、接受或拒绝 4.1 Related Business Knowledge 4.2 Text 4.3 Useful Sentences 4.4 W riting Tutorial:Singling out the Key Purpose of Your Letter Exercises Unit5 Credit and Status Enquires and Their Replies 资信查询及回复 5.1 Related Business Knowledge 5.2 Text 5.3 Useful Sentences 5.4 Writing Tutorial:CorrectParagraph Exercises Unit6 Order，Acceptance and Refusal 订单、接受订单以及谢绝订单 6.1 Related BusinessKnow ledge 6.2 Text 6.3 Useful Sentences 6.4 Writing Tutorial:Making A Businesslike Ending Exercises Unit7 Conclusion of Business and the Fulfillment of a Contract 交易的达成和合同的履行 7.1 Related Business Knowledge 7.2 Text 7.3 Useful Sentences 7.4 Writing Tutorial:Proper Wording Exercises Unit8 Letters to Discuss Payment 洽谈支付方式信 8.1 Related Business Knowledge 8.2 Text 8.3 Useful Sentences 8.4 Writing Tutorial:Composing Appropriate Sentences Exercises Unit9 Urging the Establishment and Amendment of L/C 敦促开立和修改信用证 9.1 Related Business Knowledge 9.2 Text 9.3 Useful Sentences 9.4 Writing Tutorial:Keeping Coherence Exercises Unit10 Packing，Marking and Shipment 包装、运输标志以及装运 10.1 Related Business Knowledge 10.2 Text 10.3 Useful Sentences 10.4 Writing Tutorial:Using the Correct Punctuation Exercises Unit11 Marine Insurance 海运保险 11.1 Related Business Knowledge 11.2 Text 11.3 Useful Sentences 11.4 Writing Tutorial:Revising and Checking for any Possible Mistakes Exercises Unit12 Letters to Discuss Agencies 洽谈代理业务信 12.1 Related Business Knowledge 12.2 Text 12.3 Useful Sentences 12.4 Writing Tutorial:Paying Attention to Some Easily Misused Words or Phrases Exercises Unit13 Complaints，Disputes，Claims and Their Settlements 投诉、争议、索赔及解决 13.1 Related BusinessKnow ledge 13.2 Text 13.3 Useful Sentences 13.4 Writing Tutorial:Avoiding Dangling Modifiers Exercises Unit14 Application Letters 求职信 14.1 Related Business Knowledge 14.2 Text 14.3 Useful Sentences 14.4 Writing Tutorial:Paying Attention to the Sentence Structure Exercises AppendixⅠ 美国州名标准缩写 AppendixⅡ 加拿大省名标准缩写 AppendixⅢ 常用地址和商务机构缩略语 AppendixⅣ 世界主要机场、港口名称英中对照表 |
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